Significantly, he invented out of whole cloth an annual event wherein the women get to choose a mate. Sadie Hawkins Day became an actual event. Nested in a story line from November 15, 1937 Sadie Hawkins Day was imitated in real life in college campuses across country. By 1952 it was everywhere in America (Wikipedia mentions 40,000 known venues). It's also morphed into a common practice in schools known as either 'Sadie Hawkins Day' or the 'Sadie Hawkins Dance' where it's become a tradition falling on every November 13!
It's weird how one lone artist working on a comic strip can make something that morphs into a nationwide holiday. Kinda like Charles Schulz creating a recognized trope of Lucy pulling away Charlie Brown's football.
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