Yes, it happened in the Gilded Age!
In my books, you may remember a place called Longacre Square. This was the precursor to Times Square! In 1904, The New York Times moved their headquarters to the Times Building at One Times Square and Times Square was born.
Adolph Ochs, owner of The New York Times, organized the first NY Eve celebration in Times Square in 1904 with a fireworks show to ring in 1905. Close to 200,000 people attended.
This wasn't enough for Ochs, who wanted the event to be much bigger. The newspaper's chief electrician suggested a time ball, after seeing the nearby Western Electric building use one.
Ochs hired a designer and a 700-pound, 5-foot electric ball was crafted. When it was finished, it took six men to hoist the ball up a 70-foot flagpole atop the building. The first ever "ball drop" was in 1907 to ring in 1908.
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