This year has been a big one for social media apps, with Elon Musk taking over Twitter, and many deciding to show their true selves on BeReal.
But as quickly as fads can grow, they can also disappear - as has been seen with the relatively short-lived apps Vine and Google+.
Tech experts exclusively reveal which apps they think are going to survive 2023, and which won't.
Twitter - Musk's takeover and the ensuing 'turbulence' may spell the end for the app. Many of Musk's amendments to the platform, as well as his rhetoric, have been met with a negative reaction and it is predicted that the platform will slide down the popularity rankings in 2023. Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.
BeReal - TikTok has already implemented a 'TikTok Now' feature that is a replica of the BeReal feature. Instagram is also launching a feature called 'Candid,' which is a replica of BeReal. 'I think it will continue to grow, but they will have to find a way to monetise it,' says Meg Coffey, founder of marketing agency State of Social. I see a lot of people getting tired of BeReal, which is something the app should address right away.