👉 Step 2. Outline the solution
Once you have hooked them and they are listening, it’s time to offer them a solution - your services.
Every freelancer solves certain problems for their audience.
Make sure the solution you are offering here is connected to the problem because otherwise it will be confusing.
So spend some time thinking about what problems you help your clients solve - and then describe your services as the solution to that problem.
👉 Step 3. Describe the happy ending
How will your clients’ lives look after they've used your services?
Will they be happier, have more time, have more exposure on the market or earn more money?
Bring this vision to life for them so they can feel it and understand the value of what you offer.
👉 Step 4. Describe what's at stake
What would happen if they decided not to hire you and keep struggling with the problem they have?
Sometimes people only become aware of how something is damaging their business only when somebody else tells them.
So don’t hesitate to "open their eyes" and explain how harmful unprofessional branding, bad copy, low-quality photos or anything else can be for their business.
👉 Step 5. Show the social proof
You need to demonstrate that you are able to solve their problem and are trustworthy.
This is where social proof comes in.
Showing reviews, testimonials and case studies lets the client know that other people have worked with you and have had a good experience.
👉 Step 6. Tell them what to do
Don’t think that, just because something is obvious to you, it's obvious to everyone else.
This is why it helps to finish your pitch by telling them exactly what they need to do next to hire you.
→ If you need help with creating an outreach strategy, read this article on our blog Reach Out Strategies for Freelancers.