And I'm a firm believer in 'This Too Shall Pass' but at that moment I just couldn't see how.
We had two businesses employing over 15 people whose salaries were upon us to pay. Normally we wouldn't be so worried because even if one was going through a bad phase, the other would make up but in this situation, there was absolutely no resort.
So we sat down, calculated everything we could, and came to only one conclusion. In order to survive, we had to shut down Dohful.
There was no way we would be able to pay the salaries and rent for both the businesses and since we had not been doing so great a job spreading the word about Dohful, maybe it was the one to shut down.
And that was that. We were decided.