I know most of you are already doing or very familiar with content writing and copywriting so this might not come as a shock to you. But it's a reminder worth considering.
A year ago, I did a small and simple change.
I had a to-do list in my task manager titled "Blog". I renamed it to "Platform". It was a way to remind myself that I'm not just writing for the sake of writing—I'm building my online presence to get noticed as a digital professional.
And then a funny thing happened. I started paying more attention. I started being more deliberate. And I stopped procrastinating on creating new content.
The new name was just a word but it also wasn't. It was a reminder of why I was working on my blog in the first place.
Words help us reconnect with our Why. They can be the thing that nudges us to act and improve.
We often forget that words matter. So take a little time today to see where a stronger word can serve as a powerful reminder for you in the new year.
From the blog
The Four Laws You Need to Master to Build Good Habits and Break Bad One
This recap started off as 12 full pages of book notes. In my view, this is enough proof that "Atomic Habits" by James Clear is a book you need to read—and if not, this post might serve as a close second. It's full of actionable tactics to build productive habits, clearly explained, and ready to use.
A Step-by-Step Guide for Content Marketing Analysis
The best way to plan for the new year is to start by looking back at what worked and what didn't. This piece will give you some suggestions for the metrics you should pay attention to when evaluating the performance of your content.
Hand-selected articles for you
The Year on TikTok: Brands that inspired us
TikTok is getting big for brands. If you need some inspiration for your own marketing activities on the platform, here are some great ideas. Keep in mind that this selection was made by TikTok itself so I would assume these campaigns were not just fun content—they drew some good business results, too.
11 Graphic Design Trends for 2021 [Infographic]
As we look forward to 2021, here are some of the design trends you might want to explore. And this is also a prime example of a great infographic!
How to Use the Only 5 Copywriting Formulas You Need to Write a Killer Introduction
Copywriting formulas are a great way to give your writing a head start. Learning how to apply these formulas will make your introductions more consistent and easier to write.
Quora Marketing: Become a Top Writer on Quora in 30 days
Quora can be a great channel that drives awareness for digital professionals. If you're a freelancer, a consultant, or a founder who wants to work on their personal brand, this approach to building recognition on Quora will be very valuable.
How to Create a Brand Strategy (Free Guide & Toolkit)
Ready to take a more strategic approach to brand building in 2021? This resource will definitely be of help! It's a rather long read but worth every minute you spend on it!
Things I'm enjoying right now
- This collaboration by Babe Wine and dating app Bumble - the two brands joined forces to help women stuck with their ex-boyfriends during lockdown to move away.
- These dancing robots of Boston Dynamics - you've probably seen this video already... 25 million people already have! But I, for one, may have played it again and again just to dance together with the robots on a couple of occasions. And this is also a great example of content marketing as a way to humanize a technology many still find too scary.
- This Yale university course on... happiness - I've taken Dr. Laurie Santos's class a few years ago but I was recently reminded about it. Seems like there have been a ton of people stumbling across it thanks to the pandemic. And if you haven't seen it, you just might want to give it a go now.
One more thing...
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