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Marketing & Growth

Nine LinkedIn Marketing Tips That Really Work

LinkedIn is far from perfect but it is interesting to see how it is evolving. Neil Patel has some tips on how to make LinkedIn work for you.

Building Blocks for Customer Acquisition

Before spending a lot of money on acquiring customers it is important to understand who buys your product and why and develop a plan to attract them.

The Truth Behind Netflix's Success

Believe it or not, Canada is one of the keys to Netflix's success. To be specific, the decision not to expand into Canada played an important role in the company's prospects.

What Exactly is a Sales Qualified Lead?

What's the difference between a lead, a marketing qualified lead, and a sales qualified lead? Guido Bartolacci takes a stab at defining them.

Seven B2B Marketing Predictions for 2020

What's ahead for B2B marketing next year. Some of the possible trends include the embrace of voice and content creation by robots (yikes!!).

In the Design Pits With Steve Jobs

Imagine what it would have been like to design something alongside Steve Jobs. In this podcast, Tim Kobe talks about his experience with Jobs on Apple's retail stores.

Why Speaking at Conferences Sucks

Public speaking is a great way to attract the spotlight but it can also be challenging and frustrating.

The Press Release is Dead. RIP.

Is your business still writing press releases? Nicolas Cole says there's no reason to do it because no one reads them.

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