Do you look for things you can remove from your to-do list?

I have a weekly sync with a team I work with, but I never hesitate to suggest skipping it if we're in the middle of a longer project and there isn't something specific to talk about.

Today, I don't have much to say in the newsletter intro - so I won't lose your time and I'll just skip it.

It's a sign of mutual respect, right?

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Here are the best articles I found for you this week:

Unbounce
20 Conversion Optimization Tips for Zooming Past Your Competition
I am a big proponent of experimentation and this post by CXL covers several key points you should pay attention to - from test calculations to being aware of cognitive biases.

GetUplift
How to Get Into Your Customers’ Heads with Customer Interviews
Do you know how you can get feedback from your customers and uncover what's right, what's wrong, what's missing, or what's confusing? 
To do that you need customer interviews - and you need to get them right! Here's a great guide on doing great customer interviews.

New York Times
Productivity Isn’t About Time Management. It’s About Attention Management
"Often our productivity struggles are caused not by a lack of efficiency, but a lack of motivation." A great article proving that the issue with being productive isn't so much managing your time, but managing your energy and attention.

BuzzSumo
Best B2B Content: Analysis and Insights from Over 50,000 Articles
Do you know what B2B content works for your audience? According to BuzzSumo, the best evergreen content uses some common headline phrases like "The Future Of" and "How to Use". Read the rest of the research for more ideas.

Tomasz Tunguz
Top 10 Learnings from the Redpoint Free Trial Survey
The recent Redpoint Free Trial Survey shows some cool results for everyone in SaaS. One of my favorite takeaways is that a
ll time-bound free trials convert at the same speed. So why keep a long trial? Read more insights in the post.

Single Grain
12 High-Performing Facebook Group Engagement Tactics
Do you have a Facebook Group you manage? Then these engagement tactics will be very valuable!

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Slay the rest of the week!
Vassy


Valchanova.me
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