We are celebrating 20 years of the William Curley brand!

It started in 2004 with a small shop in Richmond. It didn’t take long to realise the British passion for chocolate and begin to evolve our offering to specialise in producing the finest chocolates possible.

Despite many ups and downs William & Melissa continue to strive to create only the best. We are incredibly proud of maintaining the highest quality possible, while remaining completely independent.

While sadly the original shop is no longer there, we are delighted with our Soho boutique, Harrods concession & our newest venture at Como Metropolitan hotel.

With best wishes,

William & Melissa

Our most exciting announcement is our new partnership with Noalya chocolate. Created by one of Amedei’s co-founders - Alessio Tessieri , Noalya creates what we believe to be the finest chocolate in the world with uncompromising ethics in their relationship with cacao producers & their environment.

With the vast increases in the price of cacao, more and more producers are compromising their chocolate with poor quality beans, increased sugar content or added fats. We are delighted to be working alongside Alessio in the knowledge that like ourselves, he will continue to create only the best.

Aside from Noalya tasting superior to any chocolate we have tried, another element that makes them truly unique is their passion for direct procurement of cacao. Alessio not only creates the chocolate but also travels the world to source the finest cacao possible!

Noalya is now the only chocolate used within the Curley kitchen. We are very proud of our new partnership and hope you enjoy the chocolates!

“We are pleased and proud to work with an execellent chocolatier like William Curley, the best hands to express the excellence of Noalya Cioccolato Coltivato”
Alessio Tessieri – Noalya

Our Soho Boutique in Smiths Court will follow normal opening hours over the festive period, but we’ll be closed on Christmas Day and Boxing Day.

Make this Christmas truly special with William's Christmas collection – handcrafted by the award-winning chocolatier to bring festive joy and indulgence to every moment.

Follow us on Instagram for photos & videos of patisserie, cakes and chocolates!