Last week, we got our first heavy snow of the season. My Lesbaru was buried under sheets of ice and inches of wet, heavy snow.

Even so…I was READY to brave the cold. 🥶

I had a vat-sized pot of vegetarian chili to take to my friends who just had a baby.

I was an auntie on a mission.

So, I run outside in my slippers to start my car so it can warm up.

I close the car door. 🚙

My car: *Beep*

Me: Fuuuuuuuuuu…..

The most delicate, unassuming beep in the world made my stomach crash to the floor.

I had accidentally locked myself out of my car.

I didn’t have a spare key. 😣 I forgot to order one when I got the used car in 2021. Rookie mistake!

A quick phone call and the after-hours locksmith arrives. 3 mins to get my car open, $220 bucks later (ouch), and I’m on my way to feed my friends and meet the new baby.

When I told my friend, Liz, about the costly mistake, she said: “We are in the wrong profession.”

For a second, I did agree with her – but now, I don’t.

Why?

I realized how you can actually make $200 bucks in 3 mins, too. 💵

Don’t click away! I’m not gonna pitch some nefarious MLM scheme.

Here’s how:

An ideal client comes to your website, eager to learn about you, due to your strategic visibility, marketing, and networking efforts. 💻

You have 8 seconds to get your ideal client's attention. Easy! You draw them in with a compelling above-the-fold headline and tagline.

They spend the next 2-3 mins scrolling your home page. They feel deeply seen because your copy is so accurate to their experience. The benefits of your services are crystal clear, free of clinical jargon.

Once the “Book Now” button appears, they schedule a consult without hesitation. 😍

*click* 

That’s the sound of $200 bucks coming your way. 

The $200 is symbolic. It could be your hourly rate for a new client, a sign-up for your weekly group, or your course.

If that *click* is a new, weekly client, that’s thousands of dollars in the long run.

Regardless, all it took was 3 minutes of your ideal client – reading, scrolling, clicking – to have income coming your way! 💸

Now, we know that there’s so much more behind that three minutes.

There’s the work to clarify your message, research your ideal clients’ experience, and write in a jargon-free conversational tone. Not to mention, fighting off the bouts of imposter syndrome and creative blocks.

But…once your copy is a well-oiled machine, it does work that simply.

Now, wouldn’t it be nice to have someone show you how to do all that?

If you have lots of time, you could scour the internet pulling together all the freebies, templates, and tips to craft a compelling home page. (Hell, I have a few for you!)

And if that’s enough for you - great!

But maybe you don’t have the time to smooze around the internet, piecing together tips from different experts, writing copy that you THINK might land with your ideal clients. 

That’s why I created Courageous Copywriting for Clinicians – the best way for therapists to eliminate the guesswork + learn how to write copy that draws in those dream clients. 🤩

(But don't take my word for it.)

This winter, I’m working excitedly behind the scenes to ensure the next round of Courageous Copywriting in 2023 will be the most comprehensive, supportive experience yet.

Click here to join the waitlist and I’ll reach out personally once registration opens.

How would that feel to know that you’ve done all the leg work in your copy to draw in your ideal clients – and now you get to listen to the *ding* of new consults being scheduled?

I mean – I’ll take that over the *beep* of my locked-out car any day. 😬

Wouldn’t you?

If so, click to get on the waitlist.

Chat soon,

-Ari

P.S. The waitlist is open for the next round of Courageous Copywriting for Clinicians, a small group coaching program to teach you how to dazzle your ideal clients with aligned, inspired copy. Join the waitlist now for an end-of-year offer.