Hey ππΌ Chris hereβ¦
Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community.
Backlinks are an important part of your SEO strategy. But there's a lot of gimmicks out there that are wasting everyone's time. Let's talk about the tactics that actually work.
Todayβs issue takes around 2 minutes to read. As always, if you have any feedback or questions I would love to hear. Feel free to reply to this email.
Cheers!
Backlink Building Tactics That Actually Work
What is link building and why is it important? Quality link building is a core piece of the overall SEO strategy that signals to Search Engines that your site is trustable.
The more quality links you have pointing back to your site from reliable sources the higher your sites "Domain Authority" will be and the higher your site will climb in search results.
I've wasted thousands of dollars and spent months on tactics that didn't work. Here are the top three that ACTUALLY produced great results.
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The "HARO" Approach
HARO is an acronym for "Help a Reporter Out". It involves signing up as a trusted "source" for reporters to draw opinions and quotes from on various topics.
If there is a story that is being written and you have a quality point of view then you simply submit a small write up about it and the journalist can use your quote in the piece.
I've run this play at a previous company and gotten great links from quality domains.
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Podcast Guest Interviews
There are several benefits to being interviewed on a podcast but one primary one is you are potentially gaining a shoutout and backlink for your participation.
The fastest way to do this is hire a Virtual Assistant to generate a target podcast list for every podcast that is in your space. Rank them by popularity and relevance. Then perform outreach to see if they are looking for guests on future episodes.
Be sure to provide examples of content you've produced and explain why you think you would be a good fit for the podcast.
Not only does this build backlinks for you but it also provides a great top of funnel brand awareness for your audience.
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Full Service Agency
I've hired various agencies to assist with backlink building throughout my career. It's important to find one that is quality and has proven demonstrable results.
*Shameless plug π* -- Our sponsor today, DoFollow.io, is one of those agencies.
These service providers will develop a strategy, execute the link building tactics, and report on progress. This is particularly great if your company doesn't have the bandwidth with the internal marketing team.
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What tactics have worked for you in your link building journey? Let me know! As always, please feel free to reply to this email with any feedback. Have a great week!
Cheers
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