Discover the latest trends and incorporate them into your marketing strategy.

• YouTube: Prime's big game commercial 🧃
• Twitter: Folie à Deux 🃏 
• TikTok: Uber rating 😭
• Spotify: Taylor Swift 💔

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The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the development of web3 and the metaverse. Avatars 👩‍💻🧑🏽‍💻 find their origin in gaming, and across social media we tend to use photos of ourselves as our avatars – a visual representation of ourselves digitally...

The web3 space will enhance current social media platforms and allow us to engage in a more interactive and meaningful way, allowing us to create 3D representations of ourselves, whether based on our physical likeness or a more creative representation that visualizes aspects of our personality we may not show in real-life.

This shift will undoubtedly give way to different forms of influencing. Whether it's brands creating their own avatars to act as community facilitators, or marketing agencies creating their own avatar influencers, influencer marketing will evolve massively. But, how has this manifested so far and what is the future set to look like?

Read on Wishu

One of the biggest marketing winners of the Super Bowl was not one of the 50-plus advertisers paying for commercial time during the game. Rather, it was Rihanna’s beauty line Fenty Beauty and her lingerie brand Savage X Fenty that scored big on Sunday following the singer’s half-time show performance.

Rihanna’s performance, during which she cleverly showcased a Fenty compact mirror, debuted new styles for Savage and announced a pregnancy, was a stroke of marketing genius that potentially built more social buzz for the brands than any in-game advertiser. Many were tweeting about #FentyBowl well into Monday.

Fenty was talked about more than any other brand on social media, according to data released Monday from the social listening site Sprout Social. Fenty’s product placement resulted in 16,432 mentions for over 180,708 engagements and more than 321 million impressions.

Fenty’s mentions also tracked at 86% positive sentiment on Sunday, Sprout reported.

The hot new marketing trend: TikTok interns 👩‍💻... 

Making TikTok content for brands is the hot new gig. 

As the social media platform continues to explode in popularity, brands are hiring college students and other young people — sometimes with pay and sometimes with college credits — to help them navigate the app. 

Job sites have recently been peppered with listings for “TikTok content creator interns,” who are being asked to make and appear in videos promoting tropical ice cream, sunflower seeds, bubble tea, malls and more.

The hope is to connect with young people and even what marketers call “Generation Zalpha” — combining the generations born after the mid-90s with those born in 2010 and beyond — and ultimately drive sales.

Whole Foods and the luggage company Travel Pro recently posted job ads for interns to help them build their presence on TikTok. 

Smackin’ Sunflower Seeds, has also looked for a TikTok intern to help expand its channel, which already has more than 160,000 followers. Its founders consider the position, which drew more than 100 applicants, as the addition of a “cast member,” underscoring the visibility of interns in these positions.

• Why content on Snapchat has become less profitable for some news publishers. (Digiday)
• Could AI swamp social media with fake accounts? (BBC)
• Social media most in-demand skill for marketers. (Marketing Week)
• How ChatGPT is infiltrating brands and agencies. (Wishu)
• How small businesses can make the most of TikTok. (Wishu)