The hot new marketing trend: TikTok interns 👩💻...
Making TikTok content for brands is the hot new gig.
As the social media platform continues to explode in popularity, brands are hiring college students and other young people — sometimes with pay and sometimes with college credits — to help them navigate the app.
Job sites have recently been peppered with listings for “TikTok content creator interns,” who are being asked to make and appear in videos promoting tropical ice cream, sunflower seeds, bubble tea, malls and more.
The hope is to connect with young people and even what marketers call “Generation Zalpha” — combining the generations born after the mid-90s with those born in 2010 and beyond — and ultimately drive sales.
Whole Foods and the luggage company Travel Pro recently posted job ads for interns to help them build their presence on TikTok.
Smackin’ Sunflower Seeds, has also looked for a TikTok intern to help expand its channel, which already has more than 160,000 followers. Its founders consider the position, which drew more than 100 applicants, as the addition of a “cast member,” underscoring the visibility of interns in these positions.