The oldest play in the book of growing newsletter subscribers is lead magnets.
The goal is to give away one thing that has a high perceived value, such as an ebook, a template, or a 30-minute video, in return for an email.
I've seen some creators approach it differently on Twitter lately.
They tease the lead magnet with a tweet. Then ask people to comment, like, or RT to send it to them.
This does 3 things:
- It generates good Twitter engagement
- Creates a curiosity gap. "You are giving me THIS AMAZING THING for free?"
- Makes people take action, which increases their likelihood of subscribing.
Next, redirect them to a landing page where they can access whatever you are sharing in exchange for their email.
I did this a month or so ago and 440+ people replied. From those, I managed to ad almost +300 new subscribers in just 2 days!