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YouTube is high on the success of YouTube Shorts, a short-form video offering they introduced to compete with TikTok. 

In June, Shorts had more than 1.5 billion monthly users. And last month, YouTube announced new monetization opportunities for the format, a move that indicated that it was becoming big business for YouTube and a viable revenue source for creators.

However, reports of users being shown transphobic Shorts are spreading across other social media platforms. YouTube users say transphobic videos are appearing on their feeds among seemingly unrelated content. 

Some users are shocked by just how prevalent transphobic content is on Shorts, and how hard it is to get rid of it. 

One Redditor claims, "A solid half of the videos recommended to me are intensely transphobic. I hit 'don’t recommend me this channel,' but it doesn’t seem to work."

Like TikTok, the Shorts recommendation algorithm feeds content to the user in an endless scroll. A user might not click on a transphobic long-form YouTube video, but they aren't given that same choice when spoon-fed a 15-second video in the Shorts tab.

How Time magazine made more than $100 million (25% of it's revenue) with docuseries for Netflix, Amazon, and more by mining its 100-year-old archive?

To survive, publishers have had to find new revenue streams, and an increasingly popular option is selling their backlog to Hollywood, per Axios.

Time's projects include:

• Roc Nation doc series - Megan Thee Stallion
• The HBO doc series - Katrina Babies
• MNSBC doc series -The Turning Point with Trevor Noah
• And Netflix doc series - jeen-yuhs: A Kanye Trilogy.

How does it fit the Time brand?

Time Studios are very deliberate in what they get behind. As a result, their success rate is very high. Every project they consider is always viewed through the Time brand. It would be very easy to end up with a slate of newsy, earnest, soft projects. But that's not what their slate looks like.

One of the challenges that production companies often have is, you'll have a great idea for a project, but to go out and secure the money takes three, six, nine months or a year. And that project may have evaporated in that time. Time has a competitive advantage: MONEY! The publication can pour money into the parent brand and create productions to pitch to the streamers.

Publications trend:

We can see from publications like The Atlantic, Texas Monthly, and now Time magazine that the production world pays well.

To survive, publications must find new revenue streams, and production is the best option. 

Netflix, HBO, and Prime are great examples of streamers that buy and bid on content that will drive viewer engagement, and these publications have years of experience in determining what the audience wants to watch.