It's the most wonderful time of the year - and you're, no doubt, busier than ever. So here's a short and sweet message encouraging you to add one more donation appeal to your year-end plan.
In fact, a report I saw earlier this month spelled out just how critical the final days of the year are to nonprofits. Take a look:
It's not too late to schedule a series of emails - or just add one more to your plan - that helps increase your year-end revenue. Be sure to write a great subject line and spell out clear reasons why a donor should give to you rather than some other organization or at all.*
And, while you're at it, be sure your donation landing page includes additional copy that really solidifies the donor's decision to give.
Do. not. worry. about sending too many messages - most organizations don't send enough - and stay at it until December 31st (when many orgs have already turned the calendar page to the next year).