Why Email Marketing is Better Than Social Media
While people are often overwhelmed by social media, they love their inboxes. Matt Harris offers up some insight into why email marketing beats social media every time.
What's Happening With Conversation Marketing?
Conversation marketing has been an interesting trend; the idea that companies - wait for it - talk to customers. In this podcast, Drift's Dave Gerhardt talks about why conversational marketing is such a big deal in 2019.
The Best Way to Attract Website Trafic
Being active on social media, creating content and leveraging email are all good things to attract the spotlight. But how do you attract traffic? 40 experts weigh in.
How to Grow Your Email List
Grow your email list in minutes! Sounds good, right? Jacinda Santora puts the spotlight on 16 simple ways to get more email subscribers in less than five minutes.
Content Marketing That Works for Startups
Relatively speaking creating content is easy. The hard part is content that makes an impact. Julian Shapiro offers up advice on how startups can develop content that works, including the idea of writing fewer but more in-depth articles.
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Knowing Your Audience Inside Out
One of the keys to successful content marketing is knowing what your audiences want to read. Andrew Schulkind offers insight on the different way to discover the needs and interests of your target audiences.
Marketing Insight from Shopify's CMO
Shopify has established itself as the world's leading e-commerce platform for entrepreneurs. In this Openview Labs podcast, Shopify CMO Jeff Weiser talks about the company's approach to marketing and how it combines data with content.
What's Your Sign? Astrology Goes Digital
Do you check your horoscope on a regular basis? If so, good news: a growing number of VCs are investing in astrology apps such as Sanctuary and Co-Star.
The Inside Story of Zoom's Success
Zoom has not only become an ultra-popular video conference app but its IPO was extremely well received. Here's the inside story on founder Eric Yuan has turned Zoom into a company with sales of more than $300-million.
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