👂 Who are you listening to?


Messaging isn't hard when you are paying attention	View in browser

Your Secret Content Weapon

The call is coming from inside the house.

The most important product and customer info is not found through google or ChatGPT. It comes from listening to your internal subject matter experts (SME).

From understanding real life examples to how a product or service addresses specific pain points... a recurring meeting with the SMEs in your company is always time well spent.

When is the last time you talked to your:

➡️ Customer success partners
➡️ Service delivery team
➡️ Business develop team
➡️ Customer service reps

If you want the most applicable knowledge about your product/service and how it impacts the lives of customers - talk to the people closest to your customers.

Quick Tips

20% Testing Rule

Since testing is the water that marketers swim in, it's important to allocate some of your marketing budget for exactly that. Set about 20% of the budget aside for trying ads, offers, landing pages, and channels.

Zero Click Content

This is the practice of including valuable and actionable information directly within an email/post/page, without requiring click through to a website or link. The goal is to provide immediate value and engagement... with zero clicks. Veruca Salt approves. 🙌

The Joy Corner

Attract, Don't Chase

There is nothing in this world that should require you to chase it in order for it to be yours. Learn 3 ways to attract the right people, places, and opportunities into your life.

➡️ View this segment

PS. So we are all threading instead of tweeting? The puns and jokes are solid:

➡ What's your thread count?
➡ Are you thready for it?
➡ The new platform is sew-sew.

Right now it's feeling like a good old fashioned social media time suck. And until it's a bit more proven, consider me at the party - but in the corner with a drink. 🍷

Paws for the Win

Our first foster doggy has arrived! He’s a 1 year old, 10 pound Pom mix… This sweet boy is an unclaimed stay from Texas. He is cuddly and playful and has made himself at home quickly.

I’m not entirely sure he’s ever leaving. Would that be a considered a foster fail or a foster win? ❤️

Vogel Venture Marketing

Better marketing means better results.

heather@vogelventure.com

Unsubscribe