Liverpool 1961.
Brian Epstein was the manager of The Beatles from its creaky start in dive bars in Liverpool and Hamburg Germany. Before they met him John Lennon, George Harrison, Paul McCartney pretty much imitated the leather jacket/white t-shirt 'cool' from James Dean or Marlon Brando (Ringo too with his 'rockabilly' look), which was okay if you wanted to imitate being an American Rock Star. Elvis Presley cornered the market on that, and everyone knew that kind of music would always be an American idiom.
And yet Mr. Epstein, not having any managerial experience, who only knew The Beatles were selling the few singles they made like hotcakes in his family's store (NEMS), plowed forward with his 'vision' of what they should look like. He told the four lads they should dress nice and have matching suits. Don't drink/smoke on stage and don't curse. Bow at the end of each performance.
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