The Bangalore Women Entrepreneurs Taskforce held its first meeting on the 23rd of November 2019. The taskforce was chaired by Akila Krishnakumar (MELA Foundation) and members included Padmashree Balaram (SVP and Wastemaya), Poornima Shenoy (The GAIN), Prof Venkatesh Panchapagesan (NSRCEL) and KL Mukesh (SVP, Unitus) and Manasmita Patra representing as our woman mass entrepreneur.
Manasmita is the founder of Fresh Phulka, a roti-making business that has grown from making a few rotis at her house to producing and delivering 15000 rotis per day from a commercial kitchen.
The taskforce discussed various entrepreneurial challenges facing women at different stages of entrepreneurship: right from potential entrepreneurs, to small / intermittent entrepreneurs to established solo entrepreneurs. Furthermore, it was decided to focus on vertical sectors like food, education, vocational skilling, beauty, health and wellness, which are rapidly growing markets in urban areas. Finally, the taskforce deliberated on the categories of women entrepreneurs across various income segments, aspirational levels, social constraints and personal skills. To further facilitate decision-making, the taskforce called for a segmentation research to understand the various methods to segment the women entrepreneurs, recommend segments and build real-life personas. GAME will engage partners to conduct this research and will reconvene for the next taskforce meeting in January 2020.
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