Before we get down to business, we want to wish everyone who has entered our biggest giveaway yet good luck. You've got one week left to enter and share with your friends to receive more chances to win- we'll be drawing our winner on Monday!
On that note, welcome to the first newsletter since our one year birthday.
But enough about us. Let's talk about you(tube).
Sorry, we couldn't resist.
YouTube Sets Aside 100 Million Bucks for Creators to Use "Shorts"
Let's not mince words here - YouTube Shorts is a blatant TikTok copycat and competitor but, frankly, it was inevitable.
YouTube's strategy here is simple - encourage creators to switch over to (or at least use) YouTube Shorts by dangling a hefty sum of money.
In the end, it's not a bad strategy.
On YouTube's blog, they describe Shorts as "a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones."
The emphasis on only mobile phones is how we know they're really going after the TikToks of the world.
But How Do Creators Get Paid Exactly? As of now, YouTube has really only publicly said that they'll reach out to creators personally who seem to have particularly high engagement and views using Shorts.
They're looking for original videos that abide by YouTube's community standards. For what it's worth, when asked about a number, they mentioned that they aim to pay thousands of creators per month.
To be eligible, all you need to do is start using YouTube Shorts when it's available in your nation.
YouTube Shorts became available in the US in March. They also launched it in India, and some creators in both nations have already seen money. They apparently aim to use this fund to pay creators until sometime in the middle of 2022 across the world.
What Else is Worth Knowing about Shorts?
For one, it's worth keeping an eye on when Shorts will be available in your home country. It's being launched fairly quickly around the world, and was launched recently in the UK.
They're also already playing with format. Initially, you only had the option to record 15 second videos (*cough* *cough* Instagram Stories), but now you can record 60 second videos through the app's YouTube Shorts camera.
We're also hearing that YouTube is aiming to get a competitive advantage in this space by allowing users to sample sounds for most content uploaded to YouTube. Almost all the major record labels are on board with this after they've seen how songs took off when they became popular on TikTok.
In fact, viewers will apparently get a link to specific videos or songs used in Shorts, which could make this a game-changer for artists.
You'll also apparently be able to make content and collages from other video creators' content as long as they indicate that's okay.
If anyone has the ecosystem to be able to pull this off, it's YouTube, so it'll be interesting to see how this unfolds.
If you're a creator who has done well on TikTok, Snapchat, or even IG Stories, and Shorts is live in your country, you might want to play around with this a bit while this is still on the ground floor.
Moz Has Been Acquired and New Social Features Are Rolling Out
One Week Left in Our Contest Plus the Future of TWIB
Our biggest contest to date is still going and we're giving one lucky winner a year of Managed Wordpress hosting (WPO Starter Package) with our favorite hosting provider- BigScoots*!
Head over to the contest link at the end of this section to enter (and read the extra terms that apply for this one). After, be sure to share your custom link on social to refer your friends to our contest to increase your odds of winning.
We'll be drawing our winner at random from all eligible entries next Monday (June 14th)- so the clock is ticking!
But to finish this one out, we wanted to talk a bit about what year two will bring here at This Week in Blogging.
We've learned a lot about running a weekly newsletter, curating the news, and providing custom features here at TWIB, and our next year is going to double down on all of that goodness in our weekly editions. It really feels like we've found what works, what doesn't, and hit a stride where we can curate the news almost effortlessly (other than Chris wanting to talk 37 times a week).
Beyond this, we are working on a cool new set of features including a blogging e-book, website audits, custom discount codes for blogging services, and more!
The best part is that we are also working on a new referral system so that there will be a way for everyone to receive all of these great items absolutely free.
Let's be honest, we all love free things, right? Right.
Unfortunately, we do not have a timeline for when these will be fully rolled out. All Jeremy is asking of you now here is to keep bothering Chris to stop getting distracted by shiny objects and maybe we'll get them out before Q4.
For now, we still have that great BigScoots prize for one lucky reader below!
That's it for the week! Check your inbox next week for another update from This Week in Blogging.
As always, if you have any questions, comments, or feedback, feel free to reply directly to this email. Chris is still distracted by shiny objects, so please shoot him an email to get his attention back to TWIB for a moment.
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