Paved's advanced technology allows you to target specific audiences on multiple newsletters — reach millions with a single email ad. Start your results-driven newsletter advertising with Paved today. 

Sign up and get a $150 free ad credit!

Facebook is trying to copy TikTok and BeReal, but this strategy may well signal the end of these legacy platforms.

If you don't get the 'danger' area that Facebook has entered. It's best to understand its original success. Facebook was built to generate a never-ending stream of engaging content, a strategy that proved to be robust in the face of new competition and incredibly lucrative.

Whilst the effectiveness of the TikTok experience is found in what it doesn’t require. Unlike Facebook, TikTok doesn’t require that your friends already use the service for you to find it useful. 

This rejection of the social-graph model has allowed TikTok to circumvent the barriers to entry that so effectively protected early social-media platforms like Facebook and Twitter. By separating distraction from social connection, TikTok can directly compete for users without the need to first painstakingly build up an underlying network, link by link. 

These developments put traditional social-media companies like Facebook in a perilous bind. It’s obvious that, if they don’t make moves to arrest the flow of users from their platforms to TikTok, their investors will revolt and valuations will continue to fall. This explains Facebook’s recent transition toward short videos and algorithmic recommendations of content that doesn’t come from friend groups.

We can see that Facebook is attempting to replicate TikTok's success at any cost. It's clear that millions of users are dissatisfied with how Instagram has transitioned from a social-graph model to a more TikTok model.

The era of social-media monopolies has been unhealthy for our collective digital existence. The Internet at its best should be weird, energetic, and exciting. 

I believe: TikTok forcing social-media giants like Facebook to chase its model, it will end up liberating the social Internet.

Web3 is here, powered by millennials and Gen Zers who are morphing the internet into a more interactive playing field for all of us. 

As marketers, our new challenge is to change with the times and advance our usage of online technologies. 

Marketing experts are being forced to target Millennials and Gen Zers in new ways. Those who fail to adapt will become lost in the shuffle. If they haven't already, their methods will become obsolete.

As we develop marketing strategies for clients, we need to brainstorm new ways to engage target audiences through Web3.

• Perhaps it means educating consumer about NFTs
• Maybe it means connecting clients with news outlets that cover Web3 on a daily basis

The first step is for marketers to educate themselves about Web3 and understand the basics to fit them into client service. 

Learn. Be curious. By staying up to date on Web3, you’ll be a much better publicist or marketer because of it.