This week I am tasked with helping a professional create a bio. I thought, "I can do that."
So we scheduled a session and I started thinking about templates, formats, and the like. I looked at several articles, I pinged my friend Anna, and I found an article from one of my favorite copywriters for these things, and I just spent time thinking about the process.
Now, I don't usually do templates. I prefer formulas or frameworks.
One of the issues with bios is that you need them everywhere! You need them on social media, your LinkedIn profile, if you are a speaker, for media kits, etc.
Now a while back, I came up with a short, short bio, and it's a funny story.
You see, I just put on my CPAP machine mask and laid down. This is the point when my brain feels free to start thinking and calculating.
And then, there it was. It just popped out, much like a songwriter has a song pop out. There I was, all snuggled in bed, ready to go to sleep with the machine whirring and this short bio just comes out.
Sometimes, the process isn't that scientific at all!
I didn't write it down honestly. It was pretty compelling, so I thought maybe I would remember it.
And you know what? I did!
Today (Tuesday) I added it to my Twitter account.
"A few years ago, I discovered the power of storytelling. Ever since, I have strategically used that power to help companies grow and connect to customers."
So, the point of the story is to go to bed and your bio will pop in your head.
Not really, I don't know, maybe it will.
I noticed that a short, short bio is basically a sentence or two and it is very similar to a short value proposition. But you want it to be interesting enough to pique someone's curiosity.
Anyway, I thought it might be something you might want to learn more about as I wade into the waters of bios. I mean, we all need them.
If that's you, click the button below and be added to the list. In the future, I will release some content like a webinar or a coaching session you can take advantage of.