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Why Can’t I Buy A Mouse That Doesn’t Suck
I know business ideas are more of what you’d expect from One Thing, but here’s something I found worth sharing this Wednesday. If you’re aware of the mechanical keyboard craze, here’s the idea: Custom Mice. The mechanical keyboard playbook works just as well for the computer mouse, here’s the breakdown: 👇👇
Target Market: 🎯
There’s a growing community for mechanical keyboards, with huge channels, forums and websites dedicated to keyboard customisation. If this market could work for keyboards, it should work on the often-overlooked mouse too. For mice, the target market to grow your community would be the gamers, graphic designers and CAD draftsmen. Gamers are self-explanatory, and there are gaming mice out in the market already but there’s a huge potential market for the creatives. From photo retouching, to illustration, to logo design, creatives use the mouse more than the keyboard, and their needs are different from gamers.
Customisation: 🎨
Again, following the mechanical keyboard playbook, a custom mouse could be built with an open-source concept. “Mouseheads” could pick their own base shape, scroll wheels, button mechanisms and hot keys for functionality They could also add-on accessories and pick colours for their own flare. There are people willing to spend up to $1000 for their own mechanical keyboards, whereas the limit for mice in the market seems to be around $120. I don’t know about you, but I smell good opportunities here.
Key Needs: 🗝️
To summarise, the main features to cater for are: Ergonomics (all-day comfort); Functionality (buttons and scroll wheel); Precision (for illustrations etc);
“A man is only as good as his tools”. To the modern human who spends all day on a computer, the mouse should matter more than it currently does.
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