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SubStack
Over the past few months, you may have heard various news commentators mention various SubStack web sites and wondered what in the world they were talking about. So did I! So I poked around a bit, and this is what I found.
Substack is a Content Management System (CMS). A CMS delivers content such as newsletters to an audience of subscribers. Another example of a CMS is MailerLite, which is the platform we use to deliver this newsletter to you. Other examples include MailChimp, Constant Contact, and HubSpot. (If you are curious about newsletter marketing tools and CMS's, check out this article on Zapier.) If you regularly receive newsletters from authors (like ours) or from a commercial company (like SodaStream, Cricut, or Amazon), then you are receiving an email from a CMS.
SubStack stands out a bit from other CMS's. Most have both free and paid subscription newsletters, but SubStack also offers authors a blog space for non-subscribers to check out their newsletter content first. Several journalists have left their major media homes and founded their own independent newsletters via SubStack. I have found several that produce a blend of free content and subscriber content on the site.
SubStack newsletters cover a variety of topics, from culture to fiction to politics. It's easy to explore what is available from their home page. Just select one of the many topics (Podcasts, Food & Drink, Music, Crypto, and many more) on the page to check out the growing list of authors and subjects. Many newsletters are for paid subscribers only, but most will let you check out a few blog entries for free before subscribing. Some have a combination of free content and premium paid content.
Are you considering a newsletter of your own? Check out the Writers menu on the home page and see if they have an option that fits your needs.
Here is an article about Substack that lists some of the more popular newsletters.
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