Today I cover developing multiple identities, a book on making a remarkable product and deciding on how to launch it.

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Welcome back!

Today I cover developing multiple identities, a book on making a remarkable product and deciding on how to launch it.

A.rticle

We have more then one identity and I am not referring to a spy-movie.

What I mean is that each of us is a professional, a friend, and an athlete all at the same time.

Focusing on one role limits our creativity and leads to burnout.

How to help yourself and your team avoid it.

Read in HBR →

B.ook

How to build a remarkable product?

A 10-point list at the end of Seth Godin’s “Purple Cow” can serve as an answer.

The title refers to Milka’s unique branding that seems unrelated to chocolate products at first, butaccounts for a large part of the brand success.

Some tactics in the book seem dated, as it has been available for 15 years, but the core ideas keep inspiring.

Read more →

C.oncept

How to avoid the novelty mania in your business?

Nowadays, before I start a new project I make sure:

Why do I want it: what I am I able to gain from it — fulfilment, fun, skills, money?

What I am going to sacrifice: what will i remove from my schedule to make space for the project?

Can I really make it a great project given the resources I plan to invest?

Most fast growing companies start with just one product and scale it.

If you need any help with your product:

Get in touch →

Have a great weekend!

Greg

P.S. I can help: I’m looking for fresh, real-life topics I could cover or questions I could answer either on my blog or in my podcast. If there is something that has been troubling you — let me solve it. Just reply to this email!

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