Jason's Industry Update
As you most likely know, the industry has been impacted by price rises and longer lead times; this is primarily due to the increasing and continuous demand far outstripping supply. Whilst this scenario is not unique to the packaging industry, it is the main reason paper and board prices have been rising.
As the UK retail sector opens up, it will be interesting to see the pandemic's impact on eCommerce, which has understandably had a dramatic rise in the last year. Many retail analysts believe that it will continue to go from strength to strength.
Melissa Minkow, retail industry lead at IT company CI&T, told Retail Gazette that Brits were the early adopters of online retail, and "their affection for the ease and convenience of the digital path to purchase is inherent in their buying behaviours".
For eCommerce companies, they must ensure their eCommerce offering complements their in-store retail experience, and that packaging adds value and enhances the overall customer experience.
Next month, I'll bring you an update on how packaging intelligence can help you do this.
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