Last week, Gary Vaynerchuck was supposed to launch his first NFT collection called "VeeFriends" but because he thought it wasn't quite ready for launch, he decided to postpone it to next week. He did, however, give us the details of his project which I think is really cool. Through his NFT collection, he managed to bring real-life value to the buyer using smart contracts.
The whole premise of VeeFriends is to create access and provide the best experience for GaryVee's community.
Here's the breakdown of VeeFriends:
Gary took 265 of his hand-drawn VeeFriends characters and minted them into NFTs. There are a total of 10,255 VeeFriends tokens that are divided into three different categories - Access, Gift and Admission. All three categories of tokens have their own unique perks.
- There are four different types of access tokens but basically token holders will be able to redeem their token to spend time with Gary himself
- The level of access to Gary ranges from 1-on-1 Facetime calls to competing in a basketball match with him
- Gary has also created five free scholarship tokens that give people access to learn from him and his professional network. But you can't exactly buy the token, it's via an application process only
- Like the name suggested, gift token holders will be able to redeem a gifting experience curated by Gary. You put in your address and stuff shows up on your doorstep
- Every VeeFriends token is also an access pass to three years of Veecon, an annual conference that Gary is launching next year.
- The conference will be focused on business, marketing, ideas and entrepreneurship
- Now it isn't clear what perks admission token holders are going to get besides access to VeeCon but there are going to be different levels of rarity and collectability
My thoughts on VeeFriends
- It's a pretty cool and interesting idea. Unlike most NFT projects where people are just creating JPEGs, Gary actually adds "utility" to his tokens by using the smart contract. Everyone who buys the token will have a three-year contract to attend VeeCon
- It's also very refreshing to see someone doing something different. There's actually some tangible value in owning a VeeFriends token amidst the NFT Keynes' Beauty Contest
- What Gary is also doing is providing a real-use case scenario to other celebrities and influencers on how to properly launch NFTs. I wouldn't be surprised if we start to see a lot of influencers copying this model
- I can see it now- Kanye West releasing an NFT collection where you'll have access to buy a super rare Yeezy or have backstage access to one of his concerts
- Will I be buying one of VeeFriends tokens? Most probably not but there's no doubt in my mind that NFTs are here to stay and we'll be seeing a lot more innovative applications down the road