ContextLogic Inc. e-commerce platform Wish launched a brand refresh that includes a new logo and design, updated app experience and faster delivery times, according to a press release. The brand’s new mission is “Bargains Made Fun, Discovery Made Easy.”
- The refresh is supported by a campaign that will run across TV and streaming, digital, social media, influencer marketing and affiliate marketing channels. In later months, consumers can expect additional shifts, like a 15-day delivery window, a new deals hub and a women’s fashion experience, per the release.
- The refresh comes after Wish reported an 80% revenue decrease YoY in Q2 and is an example of how e-commerce platforms are changing the way they do business following a rise in shoppable content by competitors like YouTube, TikTok and Amazon.
Watch their new branding and video here.