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Happy Canada Day!

Spoiler alert! There is a promo in this email you will want to know about. But first, this:

Willa and I are moved beyond words by your overwhelming show of love and support for us and our mustards. T-shirts have been hot sellers too. In the updated words of Sally Field “You like us, you really like us.”

Seriously. Thank you. Not just for buying mustard and t-shirts but for spreading the word on social media, to your friends, loved ones and favourite retailers too. Your support is literally a lifeline forward.

These are extraordinary times.  People are scared and suffering under the weight and threat of a global pandemic. Of course, we are not immune to any of that even living in a little town on the western edge of Vancouver Island.  We are all in this together.

As you may be aware, our Caplansky’s Deli location in Toronto’s Pearson Airport is temporarily closed. That was our main source of income.  It allowed us the ability to move west to help care for Willa’s folks.  What now? Well, mustard. And yes, I’ve heard your cries (literally – I’ve been called out) for our smoked meat, beef bacon and smoked turkey.  Based on the success of our mustard adventure, you will see meat soon.  

But I will do my best not to repeat the mistakes of the past.  I don’t want to overwhelm myself. “Slow and steady wins the race,” my Nana, Thunderin’ Thelma herself, always used to say.  She was one of the smartest people I ever knew.  And she loved me like no other.  We’re all in on mustard.  Meat will follow but mustard is the first wave. I like that imagery.  A wave of mustard.

Thank you and we love you too.
Zane and Willa
Zane and Willa
We made the news!

Take a look at this 2-minute feature from Victoria’s Chek TV News. Anchor Joe Perkins is a mensch. My only issue is that they edited out my “Happy Father’s Day!” shout out to my dad Wilf. Joe doesn’t do the editing. Anyway, I usually detest seeing myself on screen but not this time. Maybe because Willa makes a special guest appearance. Try not to smile when you see her. I dare you. I double dog dare you.

As you’ll see, I’ve started smoking meat in Tofino, B.C. Wait. That rhymes. Anyway, it feels good to be back in the meat business even in a small way. But as a result of that clip I got a bunch of calls asking if I could do smoked meat slicing stations at weddings in Tofino. Just the best people get married in our little town. Yes, Willa and I were married here too. And we had a smoked meat slicing station at our wedding. How could I say no? I didn’t! If you’re coming to town to get hitched, drop me a line zane@caplanskys.com and I’ll work you up a quote. Tracy Crocker makes a wonderful rye bread and I know a guy with some pretty fine mustards. lol

What's missing?

Another result of the response to that clip, demand for our mustard went bananas. Add in the special Father’s Day collab with New Hampshire Chef and Guy’s Grocery Games (on Food Network) Grand Champion Bobby Marcotte and we’re plumb out of our All-Natural Ballpark Mustard. Just in time for Canada Day and Fourth of July too. Awkward!

We have enough of the other 4 flavours to see us through unless too many people take advantage of our Canada Day/Fourth of July Dealz. Cue the intro music…

As you’ll see, I’ve started smoking meat in Tofino, B.C. Wait. That rhymes. Anyway, it feels good to be back in the meat business even in a small way.  But as a result of that clip I got a bunch of calls asking if I could do smoked meat slicing stations at weddings in Tofino. Just the best people get married in our little town. Yes, Willa and I were married here too. And we had a smoked meat slicing station at our wedding.  How could I say no? I didn’t! If you’re coming to town to get hitched, drop me a line zane@caplanskys.com and I’ll work you up a quote. Tracy Crocker makes a wonderful rye bread and I know a guy with some pretty fine mustards. lol

MONTH LONG FLAT RATE SHIPPING
Mustardy Canada Day and Fourth of July!

From July 1 to July 31, in celebration of our two countries national holidays, we are pleased to make it even easier to order our mustards. For orders over $24:

  • $5 flat shipping in Canada
  • $10 flat shipping to the continental USA

Why must our American friends pay more? For one, you’re further away and it costs more to ship to you. But the bigger issue is breakage. Too many times, customs officers open our boxes to examine our jars and don’t replace them with the same care with which they are packed. As a result, our US breakage is higher than our Canadian. In fact, it’s double. Yes, only 2% vs 1% but we incur the cost of sending replacement jars.

Please be safe. Wear a mask, wash your hands and physically distance yourself whenever possible. We are all in this together. This experience wouldn’t be the same without you.

Thanks for reading this far.

Take care!

Caplansky's Deli

#406 - 380 Alliance Ave, Toronto
Ontario Canada

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