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Sharing human-centered ideas on how good, passionate, risk-taking, companies can do better business, people-first.

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Welcome to the 8th edition of the CX by Design Ideas newsletter, a monthly mailing by your hosts, Lis Hubert and Diana Sonis, with a focus on sharing human-centered ideas for business. A massive THANK YOU to each of you for being here!


Los Angeles, CA, Thursday afternoon, April 30, 2020

Wherever you are, the first few weeks of lockdown are disorienting for everyone. Now that we're multiple weeks into the COVID-19 shutdown, a lot of us are finding our daily groove while trying to stay mentally and physically healthy. At least we're hoping you are, on an individual level. 

For businesses, it's a whole different story. The first few weeks of lockdown, "non-essential" businesses were figuring out how to keep their employees healthy and how to create a remote, secure working environment so business operations could continue uninterrupted. 

Now that they have a few weeks of remote operations behind them, businesses are turning their attention to the future. 

How do they continue operating in a changed world? How do businesses fortify their operations to be more resilient in future crises? How does my business contribute to my local community, to my industry, to my entire ecosystem? 

Likewise, a clear line is emerging between businesses that have human-centric processes built in to their DNA, and those who have yet to adopt HCD principles. Those who have long made it a practice to get to know the needs of their customers and employees are finding it much easier to operate in this new normal. 

We explore these questions, topics, and more in this month's articles.

As always, we love to hear from you. Drop us a line anytime if you have questions or just want to chat about the human-centered design process. 

Stay healthy, 

Diana Sonis

Founding Partner

CX by Design Ideas
How To Be (or Become) Human-Centered in a Crisis

Originally, this was meant to be a different post. We wanted to celebrate companies that matter to our daily lives; those meaningful, human-centered businesses that make an impact in their local communities and the world at large.

Then, the world went to sh*t. COVID-19 happened.

As we watched our clients and other businesses across industries struggle to comprehend what COVID-19 means for their business operations, supply chains, and most importantly their people (customers and employees), we noticed a visible line in the sand between businesses who are human-centered in a crisis and those who’ve been reluctant to implement these in the past.

Read the full article
Being Human-Centered to Fortify Your Business

It’s no secret that your business contributes to the world beyond just servicing your customers. At no time has this reality been more evident than during the current coronavirus pandemic.

Business leaders are doing their best to keep the lights on while keeping their workforce safe. Grocery store workers and healthcare employees are regarded as heroes. Restaurant owners contemplate what empty seats and city/state regulations mean for their existence. With each new piece of information, come new, and often very dire, consequences.

Read the full article
What we're paying attention to...
We Need Imagination Now More Than Ever
Transforming Customer Experience In This Coronavirus Affect World
Design for systems, not users
What Can We Learn from Early Corporate Responses to COVID-19?
How can we help you?
Customer Experience for Marketing Teams

How customer-centric is your marketing team? Get to know customer needs and reduce wasteful spend with CX by Design.

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Customer Experience for E-Commerce

How intuitive is your customer experience in your online store? Boost online purchasing and amplify customer loyalty with CX by Design. 

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