Hey Makers!

Welcome to the 20 new makers that joined our ranks this week! I'm excited to see the Ideas to Makers family grow! If you like the newsletter, tweet about it and share it with other makers looking for ideas to build.

This week's idea is inspired by the French Canadian service Soustitreur.com created by @daige. I've stumbled on his website and got interested in the subtitle business. I wondered who the players were and if there was an opportunity for indie makers.

There are 2 major players in the subtitle productized service business: rev.com and 3playmedia.com. Both are focused on English-speaking markets. They offer foreign languages but charge a premium.

I think the opportunity is doing a focused service on one specific language/market similar to soustitreur.com

πŸ”₯ Problem

Automatic subtitles are hit or miss, even more so in languages other than English. Yet, SEO, as well as engagement for human-generated subtitles, is far superior.

🧯 Solution

A productized service for generating subtitles in a local market.

πŸ‘ What are the benefit

πŸ€‘ Are people currently spending money on this?

πŸ’΅ Possible Monetization Stream

  • Monetize on a per-minute basis
  • Charge $2, pay $1 to the subtitle creator, keep $1

βœ… What do I need to validate?

  • Can you reach local youtube creators?
  • Can you convince them of the benefits of human-generated subtitles?
  • Can you charge $2/m?
  • Can you find people willing to write subtitles for $1/m?

🧰 How I'd validate?

This has to be a super locally targeted service. You need to tell people the 2 main benefits of human-generated subtitles: SEO & Engagement.

  • Create an educational sales page explaining the 2 main benefits of subtitles
  • Embed a simple order form
  • Reach out to local youtube creators. Here it's important to not start with a cold sell. Try first creating a warm relationship by engaging with them in the comments or on Twitter. Pitch your service only after you have made a few 1:1 exchanges.

πŸ€” How will I get first 10 customers?

  • Local YouTube creators
  • Local Facebook video & ad creators
  • Local Instagram creators

πŸ“ˆ Will it be sustainable?

This is probably not a lifelong business. AI will eventually get much better in all languages. But for the time being, with all the languages, accents, audio issues, etc. human-generated subtitles are still very relevant.

    πŸ‘‰ My Score

    • Usefulness: πŸ’ͺπŸ’ͺ (Medium)
    • Complexity: πŸ‘©β€πŸ’» (Easy)
    • Excitement: πŸ”₯πŸ”₯ (Medium)
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