🔥 Inside The Group
Is our industry too saturated to be successful in it?
Admittedly a little down, Bob is wondering if the web design industry is too saturated. He's found it increasingly hard to get new quality leads both due to the number of people in our line of work and the availability of DIY tools.
Using HotJar on your development sites
Matt shared an amazing tip this week — he's installed HotJar on his development sites so he can see how his clients browse the site and what they are focusing on.
How "out of office" are you?
If you've told your clients you're going to be out of the office, how bad does their emergency need to be for you to stop ignoring your inbox and take action? This is a particularly important question for us "agencies of one".
Shoutout to the "senior" members of TAB
Bryan was curious who the eldest in the group was — and it's awesome to see how multi-generational this community is! Some folks in the web industry longer than others in the group have been alive!
Should you be tracking your emails?
Though it would be nice to know who's reading my emails, when, and if they are clicking links (especially in the early stages of an engagement) — Matt Davies and others raised some good points about the ethics of this practice and I decided against it. Where do you land on this tactic?
Best practice for site logins
Matt asked the group if they use their personal email (name@company) for WordPress logins, or if you use something more generic, like "support@". Using something more generic has some real advantages!
📰 In Other News
Join Kristina Romero and myself live on January 21st as we discuss how you can grow your care plan income by taking on clients whose websites you didn’t build.
WP Tavern Podcast looking for topics
Nathan (who you might know from WP Builds), the host of the WP Tavern podcast is looking for topic suggestions on what you'd like to hear about in upcoming episodes this year.
Completing Projects Ahead of Schedule
Vito, founder of Atarim, is hosting a live webinar on January 11th all about the secrets of completing projects ahead of schedule. Registration is free!
🤯 The Tip Jar
This weeks tip is all about Project Inquiry forms — your favorite questions to ask, when to send it to a client, fun things on your "thank you page" and more.
You can read all the crowd sourced tips here.
The big tipper goes to Ryan Golgosky who follows up submissions from customers with a quick personalized video thanking the prospect for inquiring and letting them know the next steps.