
✔️ Key messaging questions you need to answer	View in browser

Marketing Foundation = Messaging

Because Words Matter

Brand messaging is the starting place of every marketing conversation, and the first thing to address if it isn't in place. What you say about the value of your product or service or brand is foundational. Effective messaging helps people understand what you are offering and why that matters while driving engagement and building awareness.

The Basics

➡️ Tagline

Your tagline gets to the core promise of what you do for your target audience. For example my tagline is: better marketing (CORE PROMISE) means better results. (WHAT YOU GET)

➡️ Value Prop

Your value proposition specifically pinpoints your audience's pain and states how you will solve it. For example my value prop is front and center on my website:

Tired of wasting time and money on marketing you aren't sure is working? (PAIN) We drive growth and engagement businesses by leveraging marketing fundamentals while creating momentum through storytelling backed by data. (HOW)

Key Messaging Questions

Answer these questions to build your messaging foundation.

What do you do?

This is not only your product or service but it gets to the value of what that does for your customer.

What makes you different?

Articulate why and how you are different than other companies that offer something similar.

How do you (or does it) work?

Indicate your process or how what you offer creates the desired end state that your customer wants.

Why does it matter?

If someone doesn't use your product or service - what would happen?

Bird Alert!

Meet Rocco the red winged blackbird, whose song reminds us it's springtime!

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The Importance of Play

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➡️ View this segment

Chirp Chirp!

Birdie Readings

If anyone knows of a senior center or kids school that would have fun with a reading of Little Birdie Buddies of Minnesota, let me know!

I only charge an active audience who will do some bird calls. 🙌

Vogel Venture Marketing

Better marketing means better results.

heather@vogelventure.com

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