On TikTok I follow this great account run by a woman called Coco Mocoe (close to 900k followers). Coco is a trend predictor, talent scout and data analyst and her videos are set up in a super clever format usually starting with the title “what I predict will happen, a year from now…” and cover topics like ‘influencer culture’, ‘the music industry’ and ‘TikTok engagement’. She is so forward thinking and often her thoughts juxtapose current trends as she uses data to look at the past - usually depicting a pendulum swing in culture - to predict the near future...

Continue reading

Radio and music streaming platform, iHeartMedia, is jumping into the metaverse. On Wednesday, iHeart announced its plans for Roblox, the open-world video game, where it will open a virtual stadium to produce digital concerts, similar to how iHeart recently opened a venue in Fortnite.

iHeart is trying to establish an early foothold in what is being called the metaverse, which for now is still very much rooted in the video game genre with worlds such as Roblox and Fortnite, where players have free roam of the place and brands can create their own experiences.

Continue reading

The Ethereum Merge is the biggest and most important software update to happen in decades because it drastically reduces the energy used to create and register an NFT on the blockchain.

The Ethereum Merge could arguably be the biggest change made yet in regards to how we create and use NFTs.

Continue reading

• Facebook, beware: The metaverse is flat - read here
• Why Grey Goose is pouring more marketing dollars into metaverse - read here
• Intellectual property has an awkward fit in Web3 decentralization - read here
• NFTs will bring crypto to billions of users, explains VC investor - read here