Radio and music streaming platform, iHeartMedia, is jumping into the metaverse. On Wednesday, iHeart announced its plans for Roblox, the open-world video game, where it will open a virtual stadium to produce digital concerts, similar to how iHeart recently opened a venue in Fortnite.
iHeart is trying to establish an early foothold in what is being called the metaverse, which for now is still very much rooted in the video game genre with worlds such as Roblox and Fortnite, where players have free roam of the place and brands can create their own experiences.
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