Hi, .
It seems like everyone I chat with lately is busy, busy, busy. Whew! Spring sprang us all into action, and it’s energizing to be industrious. It feels like we’re crawling out from a long winter! (Or is that just me?) I sat outside the other day, just to feel the warm sunshine on my face. (And to get some precious vitamin D, of course.)
I can’t offer you any sunshine, but how about some marketing ideas to heat things up?
In last week’s newsletter, we learned the most important reason people open emails is because of the sender. To bring that home, your readers open your email because it’s from you.
We also talked about author branding – what it is and why it matters, and what it means for your newsletter. What are your readers expecting when they see your name in their inbox? Those expectations can tell you how well you’re communicating your author brand.
In this week’s Coffee Break Newsletter, we’re answering the question: How can you better bring your brand – who you are as a writer – into your newsletter?
Here are three ways to infuse your newsletter with your author brand:
- Keep it consistent with your genre, meeting reader expectations.
- Keep it visually consistent with your brand through design elements.
- Keep it consistent with the books you are writing by extending the reader experience.
We’ll tackle the first one this week, though there will be some overlap.
Primarily, your newsletter needs to represent YOU. The genre you write is only part of that recipe. I'll give some tips below, but these are only meant to bring in the flavor of your genre, not to overwhelm.
The goal here is to produce a newsletter consistent with the genre you write in, the genre your readers devour.
Genre and Branding
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