Advertisers rely heavily on digital marketing. But recently, according to Candice Simons, the owner of a Detroit-based agency, some have turned to a more radical technique to reach their customers: commissioning hand-painted billboard.
Hand-painted murals stand out more than any other forms of advertising. Over the past five years and especially the last two they've made a huge comeback.
"There's a buzz that happens during the process of making hand-painted murals. People get out of their cars to watch the artist making it. They take photos and post on their social media, which is great for the brand."
"We always hire local artists. We have in-house painters in Detroit and Brooklyn. Most of the artists we work with do their own persona; art, too. Doing the work for us supports their art."
Hand-paints can cost anywhere from $8,000 to $75,000 and up. There's some walls in Los Angeles or New York where you could go up to $100,000. A lot of the cost in about the equipment. If you're working directly with an artist to create something for a brand, that is also a hefty cost.