Various reports have suggested that many brands are re-thinking their Twitter marketing approach, in light of Elon Musk’s takeover at the app, which has thus far seen him cut staff, and promote a new focus on free speech.

Therefore, in considering the reported changes at the app, it is worth readdressing where you stand on Twitter ads, and the potential risks, at present, of promoted tweets.

Here are a few of Twitter’s recent changes you should consider when addressing how you want to advertise on the platform – or even whether you want to do it at all.

Continue reading...

Track Club 🎶 is the new music licensing subscription app offering creators not only the opportunity to find that perfect song from a hyper-curated library of tracks, but be able to customize your track however you want.

Find infinite ways to utilize music as a creative power tool. Adjust the volume levels, change the BPM, and mute or solo instrumentals by customizing the stems of a track.

It’s a B-Corp and the first music licensing company investing 10% of all profits back to community organizations, knowing your creative project is giving back with purpose.

👉 ️Get 4-months, full access for free!

Spotify Wrapped truly is the gift that keeps on giving, both for users and Spotify’s marketing goals. I don’t know why it feels so good to watch, it just does. The way it encapsulates the nostalgia of the year and reminds you of the connections you built between new and old artists is so cleverly done by way of interactive content. 

In case you’re unaware or unfamiliar, Spotify Wrapped is an awareness campaign that utilises user data to serve up users’ favourite songs, albums and podcasts to be shared across social media platforms via the app, engaging more than 120 million users last year, according to Spotify. This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience.

Spotify Wrapped, which has been around since 2015, was created in-house at Spotify. Over the years, Wrapped has become an anticipated event, namely across Twitter and Instagram, where Spotify users post branded content in an organic word-of-mouth style of marketing, Bodman said. Now, with a presence in Roblox, there’s an opportunity to reach a younger, newer generation of potential Spotify users. It’s now a form of institution.

Continue reading (3-min. read)

The FTX calamity has been infectious, already imperiling crypto lenders and resulting in BlockFi's late November bankruptcy.

The crypto community faces a "huge trust problem," said Shane Rodgers, a former investment banker-turned-CEO of PDX Advisors LLC, a company that's created its own proprietary digital token and is set to launch a crypto digital wallet.

Even before the FTX meltdown in early November, the crypto industry faced a crisis of confidence, and many crypto companies started betting on marketing to position themselves as the adult in the room.

Coinbase ran a full-page print ad in the Wall Street Journal in November detailing the attributes of its business model in a bid to allay consumers' fears. OKX, a crypto exchange based in the Seychelles, is running video ads with messaging around responsible trading.

And Binance, which played a major role in alerting the world to troubles at FTX, this month launched its first-ever brand marketing campaign, featuring soccer star Cristiano Ronaldo.

(Read more on Business Insider)

With Twitter announcing the debut of its shopping livestream featuring Walmart merchandise and YouTube offering a week-long live shopping pop-up with creators for the first time, this November has proven to be a good time for tech companies to test new shopping formats.

I also stumbled across a TikTok which suggested that the way we are shopping matters more than the discounts we are being offered. Ten years ago, Black Friday seemed to be a bigger deal because you couldn’t purchase biker shorts for £8 all year round. This time around, it’s about enticing deals rather than offering them. Let’s take a look at how the platforms are doing it this Cyber Week.

Continue reading (3-min. read)

• Musk vs Apple: The heart of the tension. (Wishu)
• A comprehensive guide to how Elon Musk is changing Twitter. (Vox)
• Instagram Is Over. (The Atlantic)