How’s everyone holding up this week? When I got my Broadway Briefing yesterday morning, it really started to sink in that we’re days away from the one-year anniversary of the theater shutdown. I didn’t even need it to remind me though because the photos on my phone keep popping up with everything I did in the days leading up to March 12th.
In case you were wondering, my last show was Chicago the Musical for work purposes (I don’t know why I feel compelled to clarify my reason for attending but yes, this was my final. Broadway. show.), which was additionally an early final performance for Real Housewives’ Erika Jayne as Roxie. My second to last show was We’re Gonna Die at Second Stage which… yeah, felt right for the unprecedented times we were going into.
This week, I’m even nostalgic for pre-show announcements, which I didn’t realize until I read this tweet. Might I suggest checking out the work Be An Arts Hero is doing and, if you are able, please consider donating to Broadway Cares.
During the shutdown, I’ve been reflecting a lot on my relationship with theater. It became both a passion and my job – until last March, it was my full-time job and life 24/7. I’ve gotta admit, having a break from the fast-paced ad agency side of things has been surprisingly good for me but 10glo has been a blessing to reconnect with what I love.
My heart goes out to the nearly 97,000 workers who rely on Broadway for their livelihoods, as well as the 5.1 million arts workers across the country – 2.7 million of whom are fully unemployed. I’m encouraged by the NY PopsUp performances, the fact that Stephen Sondheim is fully vaccinated, as well as the early signs of spring in NYC (hey New Yorkers, get outside and enjoy this weather!).
In the meantime, stick around for the latest in all things virtual theater.