Hey, 

The saying goes "What gets measured gets managed", and I know I've seen the most significant changes/growth in my agency when I was actively measuring the success of my efforts.

Not only does it help us understand what is working (and what isn't), but measuring can help uncover all kinds of opportunities we might not have otherwise seen if we weren't looking so closely.

Of course, when you first read this question you might go right to revenue and profits — and while that's important, we're probably all keeping an eye on that, so I think we can explore a little bit deeper...

Here are a few more things you might consider measuring in your agency:

• Client Satisfaction Surveys
• Net Promoter Score (NPS)
• Task Completion Rate
• Billable Hours
• Client Acquisition Cost (CAC)
• Project ROI (Return on Investment)
• Gross Profit Margin
• Lead to Client Conversion Rate
• Retention Rate
• Churn Rate
• Resource Utilization Rate
• Process Efficiency Ratio (PER)
• Lifetime Value of a Client (LTV)
• Referral Rate
• Employee Turnover Rate

Of course, it would be totally overwhelming to try to do all of these things, all the time, all at once — but there’s probably something from this list that speaks to you.

What are of your agency is struggling the most? Maybe simply measuring it could be the key to figuring out how to improve it.

Hit reply and let me know something you’re measuring (besides money) that’s made a difference in your business.

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🔥 Inside The Group 

What type of site do you love to design?

Benjamin asked the group what kind of site they LOVE to design — or what's the absolute dream type of job? I believe you can will some of these dreams into reality!

How do you "close" a website?

Nothing lasts forever, right? Monika's client is going out of business and she's wondering what the proper process for shutting down the website is. Might be something you haven't considered before, and there's lots of good comments in this thread!

Would you rather? Big or Small

Would you rather build small & easy websites? Or challenge yourself with big complex ones? I was actually surprised to see how this poll turned out.

Choosing a project management tool

There are few topics that get agency owners and freelancers going like "what project management tool do you prefer?". This post about ClickUp (and alternatives) is no exception.

What's the longest you've stuck with a page builder?

In a world of LTDs, how long do we really stick with tools? Dave asked the question "What's the longest you've stuck with any one page builder" — and not surprisingly, none of them are close to a lifetime 😅 

📰 In Other News 

Making this GenerateBlocks Feature More Useful

In this week's video tutorial, I shared how I "hack" the highlight system in GenerateBlocks to get even more milage out of it. It's a great way to make more advanced designs easier for clients (and yourself!) to access. 

WordPress 6.3 Live Demo

Interesting in seeing what's coming up in the next release of WordPress? Join 2 release squad members live as they demo the 6.3 update on July 20th.

What's New in Perfmatters?

Join us live on August 4th, where Brian Jackon (Perfmatters co-founder) will be sharing all the new enhancements to the plugin, explain how the features work, and help you optimize your sites even further! Register at the link above.

🗒 Accessibility Weekly

This week, Amber shared tips on form autocomplete...

Add Autocomplete to Form Fields

You can join in on the conversation about this topic here, or see all our past Accessibility Weekly articles.

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👋 Before You Go

I'm anticipating a couple openings for TABLE in August or September. These spots don't come open too often, so I wanted to give everyone the heads up.

If you're looking for accountability to work on your business (not just in it), would like to have like-minded agency owners to meet with weekly, and to have a place to get and give advice, share wins & struggles, — then TABLE might be a good fit for you.

Learn more and apply here: https://theadminbar.com/table/