P@SHA Pulse - Special Edition
HBL P@SA ICT Awards 2023 Roundup

Now in their 19th addition, the annual HBL P@SHA ICT Awards provided recognition to the software and service companies of Pakistan by providing them an opportunity to gain local, regional, and international exposure through ongoing promotional activities. 

Activities

Judging 2023

Judging was conducted in three distinct phases, spanning the major cities of Karachi, Islamabad, and Lahore. This year showcased remarkable success and notable participation, with 727 applicants and a judging panel consisting of 82 esteemed judges. 

Recognizing excellence, the event awarded 34 Gold Awards to outstanding winners and 40 Merit Awards to deserving runner-ups. This high level of competition highlighted exceptional achievements within the diverse pool of applicants.

To ensure a comprehensive and inclusive assessment, a hybrid judging model was adopted, incorporating a blend of online and offline judging panels with virtual options made available for participants. Notably, the judging committee maintained a stringent onsite presence, emphasizing the commitment to a thorough evaluation process.


October 25, 2023

Policy Roundtables 2023

●The Past, Present and Future of Games and Animation
P@SHA held a panel discussion on Games and Animation titled: The Past, Present and Future of Games and Animation. The objective of the session was to announce the launch of the first ever Animation and Games ecosystem report made by P@SHA in partnership with MLabs. 

The report presents a thorough analysis of the current landscape of the sub sectors along with highlighting its potential to grow. The launch presentation was followed by a joint presentation by Ali Ihsan Animation and Games committee chair and Fasieh Mehta from Quixel to educate the industry on how to reap benefits and correctly capitalize on the CEGA initiative.

Lastly the session concluded with a panel discussion on how the industry can achieve its exports target of 3 billion by the year 2030. It was moderated by Imran Azhar of AZcorp, and the panel included Hassan Bin Rizwan (Sabaq) , Haris Izhar (Gamestorm) and Gulfam Asghar (Sablo Studios)

The Animation and Games report is accessible here.

●
  Think and Sync: Industry Academia Unite

We hosted a skills roundtable "Think and Sync: Industry Academia Unite! Aleem Abbas and Safa Hassany from the Skills team conducted the session with Bilal Mahmood hosting it as Co-Chair of the Skills Committee. 

The goal of the roundtable was to identify key areas of collaboration between industry and academia. Moreover, to allow both stakeholders, along with key enablers such as HEC and PSEB to vote on the initiatives identified by P@SHA. The roundtable was attended by major players from industry along with an impressive representation from tier 1, 2 and 3 Universities from Sindh.

P@SHA plans to partner with academia through an EOI to ensure its involvement in such collaborative initiatives and to scale up training programs to a national level.

●Made in Pakistan: Potential, Challenges, and Ways Forward

The Policy team organized a roundtable, hosting a dynamic discussion among IT leaders on the theme "Made in Pakistan: Potential, Challenges, and Ways Forward." The session was moderated by Shahzad Shahid, P@SHA CEC member, and co-chaired by industry luminaries such as Naseer A. Akhtar, Jamil Goheer, Khushnood Aftab, and Sharif Ud Din Khilji. 

The discussion explored challenges in the tech industry, focusing on strategies to broaden Pakistan's IT sector’s product base. The discussion addressed obstacles to the "Made in Pakistan" concept, including limited government spending on IT sector innovation and buyer distrust. 

Key points included, establishing a tech product base, the significance of Special Technology Zones (STZs), and the collective role of buyers, sellers, and the government. Insights from academia, industry, and students covered intellectual property rights, bureaucratic hurdles, bureaucratic obstacles within government bodies like PPRA and FBR, and data privacy. 

Suggestions were made for P@SHA to bridge the industry-academia gap, and regulatory challenges were highlighted, proposing a nationwide awareness campaign for the "Made in Pakistan" brand.

●Cyber security trends and Personal Data Protection for National Security 

The Policy team organized a successful roundtable on "Cybersecurity Trends and Personal Data Protection for National Security." Moderated by Mr. Azam Mughal, Chair of the Cyber Security Committee at P@SHA, the event brought together experts, policymakers, and stakeholders to explore the intersection of personal data protection and national security in
Pakistan.

The discussion analyzed the Personal Data Protection Bill, the 2023 draft, and existing legislative frameworks like PECA and sectoral laws. Panelists stressed the need for business-oriented data protection laws, incorporating Risk Assessment for economic activities and information protection. The discussion also covered the rules in PECA and NCERT, licensing mechanisms for data protection, and the importance of a transparent framework.

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October 26, 2023

Awards Night

The HBL P@SHA ICT Awards 2023 unfolded as a truly enchanting experience. It featuring keynote addresses from esteemed speakers including Caretaker Federal Minister for IT & Telecom Dr. Umar Saif, Chairman P@SHA Muhammad Zohaib Khan, SG P@SHA Nadeem Aslam Malik, Senior Vice Chairman Ali Ihsan, and Chief Innovation & Financial Inclusion Officer - HBL - Abrar Mir. 

The grand reveal of the newly designed trophy further heightened the anticipation of the attendees before the Awards distribution commenced.

The Awards distribution ceremony stood out as the highlight, where outstanding achievements were recognized and celebrated. A special moment occurred as the Minister received a plaque in acknowledgment of his pivotal role in furthering innovation in the IT industry.

Engaging entertainment breaks added to the overall ambiance, providing moments of enjoyment and laughter. 

The event garnered positive feedback from a diverse audience of members and national, as well as local dignitaries. It further emphasized the Awards' commitment to recognizing both established and emerging leaders in Pakistan's IT industry.

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For more pictures click Here

By The Numbers
700+

ATTENDEES

147

ROUNDTABLE PARTICIPANTS

726,458

TIMES VIEWED ONLINE

539,841

UNIQUE PEOPLE REACHED

Keynote Speakers

Above: 

P@SHA Chairman Muhammad Zohaib Khan

P@SHA Secretary General Nadeem Aslam Malik

Above: 

Chief Innovation & Financial Inclusion Officer (HBL) Abrar Mir

P@SHA Senior Vice Chairman Ali Ihsan

Above: Caretaker Federal Minister for IT & Telecom Dr Umar Saif

Musical Performance

Between the Awards ceremony, guests were also treated to rousing entertainment by a drum circle and an illusionist. After the conclusion of the Awards ceremony, a sumptuous dinner preceded the star performance of the evening – an exclusive concert by musical sensation Asim Azhar.

Championing ICT Innovation

No discussion is complete without due recognition of our Champions of ICT Innovation - the organizations that went over & above to support HBL ICT AWARDS 2023 as sponsors and make this event a reality.

Apicta 2023

This Year in Hong Kong

We are thrilled to announce that this year's winners of the HBL P@SHA ICT Awards are set to represent Pakistan at APICTA 2023 in Hong Kong! We extend our heartfelt congratulations to our winners and wish them the very best as they prepare to make Pakistan proud at APICTA 2023 in Hong Kong. Stay tuned for more updates on their journey and accomplishments!

A Word of Thanks

We would like to thank all who have been involved in making this event possible, it would not have been possible without the support of the HBL, the P@SHA CEC, the P@SHA ICT team, and the P@SHA Secretariat. 

We express our utmost gratitude and thanks for the exceptional collaboration witnessed in the organization and execution of the HBL P@SHA ICT Awards 2023 and hope to see many more such events to come.

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Secretariat

Daftarkhwan North, Street 7, I-10/3, Islamabad Capital Territory 44800

Contact Us

+92-51-8736624
services@pasha.org.pk

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