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Some of you may have noticed the recent shift in the weather, from 'end of summer' to 'beginning fo fall,' from warm mornings to crisp... And many of you may have thought, "Holy cow - Art Providence is just 2 months away!" We're right there with you.
In this second rather lengthy update, we cover exhibitor info (including arrival and load-in), marketing, printed materials, inventory/pricing, special invitation to a hoopla party, podcast feature, general reminders and more.
ON-SITE / AT THE SHOW - IMPORTANT!
Exhibitor Info
Our decorator company, SER, will be in touch in the next couple of weeks with an exhibitor manual featuring helpful set-up information and items you can rent in the event you don’t have your own or don’t wish to ship or bring them. The portions most relevant to you will likely be information on ordering electricity, guidelines for unloading your vehicles, information for ordering WIFI*, cross-bars and other items.
*It has been our experience that most artists do not need to purchase WIFI since cellular service is good within the building for most carriers.
Included in your booth package is an ID sign for your booth. On both the ID signs and show map/directory, we list artists by first and last name as submitted in your application. If you've have changes in your name since applying, please let us know by next Friday, September 13 by sending an e-mail to artprovidenceshow@gmail.com.
Arrival at the Convention Center on Friday, November 8
Load-in and set-up will begin at 8am, Friday, November 8 and should be fully completed and by 4:30pm the same day. Please plan your arrival according to both the amount of time it will take you to get here and the time you’ll need to set up. The show opens to the public at 5pm on Friday, so you’ll need to be ‘show ready’ by 4:30pm, when a few VIP guests may be on the floor for a sneak peak. Allow extra time for arrival in the likely event there is a line at the loading dock when you arrive. Please be patient as we move everyone through the check-in and load-in process.
Load-In Procedure
We’ll have volunteers assisting with load-in on a first come, first-served basis. Once you arrive at the dock, please come to the check-in desk (located just inside the dock doors), get your packet, fill out any forms requested (including the Temporary Sales Permit form required by law), and begin your load-in when it’s your turn. Please complete load-in within 30 minutes and remove your car from the dock area when finished so that others may unload. Please do not begin set-up before your items are unloaded and taken to your booth.
BEFORE THE SHOW - JUST AS IMPORTANT!
Marketing
Digital Assets - Help Us Help You!
Many of you have developed loyal customers over the years who will be excited to see you in a new venue (or, in the case of RISD alumni, in a venue in which they’ve seen you for years). Please take advantage of our digital assets and printed materials to communicate your participation with them via social media, e-mails, and physically taking postcards, rack cards or posters to your local coffee shops, art stores, libraries, etc. (Even a small handful helps!) If each of you draws from your own networks while we’re marketing in print, outdoor and online, we’ll create a big splash and build momentum for the show.
Download these jpgs and/or png's and keep them handy to send occasional reminders. Different shapes, sizes and category features mean you can change it up according to the audience and/or platform:
Digital Ads:
Show Logos:
Use the links below to download our logos to use with "Save the Date" reminders in customer e-mails and social media:
Printed Collateral - Postcards and Posters
Some of you have already received posters, rack cards and postcards. Thank you for sharing these with your customers! If you haven’t done so yet, please consider ordering a few to (a) pass out at any upcoming shows and (b) post a few in local shops and cafes. We will be shipping out a second round of materials on Friday, September 27, so please click here to place your order before that time.
Inventory for the Show: Pricing Considerations
This show intends to attract an art- and design-savvy audience that knows high-caliber work when they see it. However, please keep in mind that since the show falls within the holiday season, there will be many attending who are looking for smaller, giftable items in the $50-$100 range. If most of your work has high price points, consider offering smaller and/or less expensive executions within the same medium. Please contact us if, in considering these alternate executions, you need to offer them in a different medium – i.e., printed greeting cards made from your paintings, etc.
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