You want to be helpful. Especially when your team is under pressure and lost for answers.
In these moments, the easy options:
You become the hero.
The harder option help your team be the hero.
StoryBrand by Donald Miller shows you how. It's aimed at helping companies clarify their brand. However, this is a problem we all face. How to understand how to be helpful.
It starts by understanding you are not the hero. Your team, colleagues, and clients are.
To do that, you need to understand the hero:
What do they want? (status)
What are their fears? (rejection)
Where are they going? (mastery)
Where do they want to be? (promotion)
Once you do that, your role is to be the guide on the side. Not the sage on the stage.
Learn how to do that in StoryBrand by Donald Miller
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