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The Failure of Marketing Analytics
In the marketing world, it's all about data and metrics. If you can measure everything, then marketing should thrive. However, a study by Duke University's Fuqua School of Business suggests the effect of marketing analytics is modest. [link]
Watch Out, A.I. Coming After B2B Marketing
Given the hype, you would think that A.I. is going to disrupt everything. Marketo's Casey Carey says A.I. says will improve the performance and efficiencies by optimizing areas such as audience selection, offers, and content, channels, and analysis. [link]
And A.I. Could Do It for Less
Mark Schaefer says stories are patterns, and computer algorithms excel at patterns, which is to say that A.I. may eventually be able to create content that leverages the power of emotion...and do it for less money. [link]
Company Building Lessons from Airbnb
Lenny Rachitsky spent seven years at Airbnb. After leaving the company recently to launch his own startup, he put the spotlight on seven key lessons, including the importance of culture, value, and nailing your problem statement. [link]
One of the keys to attracting and hiring great startup employees is offering amazing benefits. [link] (sponsor)
Jump-Start Your Blog Traffic
You write great blog content but no one reads it. Not good. Not good at all. GoSquared's Dayana Mayfield looks at three unique and comprehensive ways to generate blog traffic: the publisher, librarian and SEO tycoon. [link]
How to Drive B2B Leads Without New Content
Creating content is like feeding the beast. It's always hungry and, as a result, has to be fed. And it's enough to give the beast food, it wants high-quality food. Kevin Payne has some suggestions on how to drive B2B leads without creating new content. [link]
How to Create Content That Drives Sales
Many brands create content for the sake of content. It doesn't do much. For marketers who want to make things happen, Neil Patel has advice on how to create content that generates sales. [link]
The Rise of the Captionfluencers
When did Instagram turn into a mini-blogging platform? It's hard not to avoid Instagram posts that feature long descriptions. The New York Times describes them as captionfluencers. [link]
The Secret to Content Distribution
It's one thing to create content...but then you need to distribute it. Animalz' Ryan Law says the secret to content distribution is hidden in plain sight. It's a matter of distribution, ideation, and execution. [link]
Digital Embraces the Power of Paper
It's one thing when e-commerce players are opening physical stores. Now, online services such as Bumble are becoming magazine publishers. Clearly, what's old is new again. [link]
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