Weekly British Chamber of Commerce in Lithuania e-newsletter

Workshop with Mischa Coster “Business is psychology: how to influence and persuade others”

How are you being influenced?


We all know business is about people. Making a connection, helping people choose, convincing them of our uniqueness. But also influencing and sometimes even persuading them. Persuasion is a way of getting your target audience (customers, prospects, partners, stakeholders) to choose the direction that you suggest them to choose. In an authentic, honest and ethical manner, that is.

Automatic behaviour, fast thinking, cognitive biases and heuristics are the psychological constructs we are now facing. Especially in a connected world where everything we do is being logged, measured and analyzed, we can effectively use persuasion tactics to get people to move in our direction.

During this special XL seminar for the British Chamber of Commerce in Lithuania, media psychologist Mischa Coster MA MSc will join us all the way from The Netherlands to take you on a 3-hour tour in the world of psychology, media, tactics and strategy.

He will share insights on how to most effectively influence people by means of persuasive communication. And of course, he will share lots of scientific insights but also real-life examples of behaviour influence. This way you will not only know the science, but get the tools and strategies to put this knowledge into practice the next day.

You can boost your marketing and communication by ethically applying insights form social psychology. This requires you to have some insight and knowledge about human decision making, irrational behaviour and persuasion techniques.

Find out how companies like Booking.com and Amazon.com successfully apply these powerful techniques in their online marketing. And how you can use the same techniques in your communication, both online and offline.


Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology and persuasion. "I change how people see things" is his personal slogan.

He does this by applying evidencebased and theory-inspired psychological tactics. Mischa comes highly recommended by dr. Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.

Mischa has been consulting for clients as an independent mediapsychologist (he holds two masters degrees; one in Psychology and one in European Multimedia) for over 20 years. His strong knowledge of psychological persuasion techniques, choice architecture and online (social) marketing and communication, combined with a broad experience in business consulting, make him a valued allround international public speaker and consultant on the subject. Not afraid to go in-depth or off-topic, always interactive with a strong focus on content, presentation and adding value for the audience or client.

As founder and Chief Psychology Officer of Grey Matters, Mischa loves to work on multidisciplinary behavior change projects. Mischa founded Grey Matters 2009, putting focus on applied psychology. "Insight, Intervention, Inspiration" is what Grey Matters offers. Clients include various profit (T-Mobile, Rabobank,SNSREAAL, rockstart, Capgemini, Tribal, Mirabeau, Samsung, Linkedin, RTL, Rotterdam The Hague Airport, eg), government (CAK, nearly all ministries) and nonprofit (NIMA, NISB, GGD eg) organizations.

Register by e-mailing us - kristina@bccl.lt
Or via the BCCL website.

British Chamber of Commerce

Didzioji str. 5, Vilnius

+370 5269 00 62


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