As the seismic patterns of public behavior shift due to the after-effects of pandemic-related uncertainty, hotel marketing departments will be looking for fresh, original, and new ways to market themselves to the public. Think of the disruption patterns of the tech industry: We used to take taxi cabs, for example; now most of us take ride shares. We used to stand in line for a bank teller; now we deposit a check by taking a picture of it.Just as the companies in Silicon Valley want to ...

The hospitality industry, much like other areas of the economy, is facing major challenges following the COVID-19 outbreak of 2020 with many small and boutique hotels looking for different ways of attracting new guests. In 2016, the hotel and hospitality industry was worth an astonishing $7.6 trillion for the global economy. As competition for guests is growing across the world, finding ways of taking your hotel to the next level should be high on your list.1. Invest in TechnologyOne of ...