Women in India own and run far fewer businesses than in the other countries and according to World Bank data, the female labour force participation is lower in urban areas than rural.
Homepreneurs - entrepreneurs who run businesses from home have different set of challenges and motivations. Supporting the family income, managing the family and financial independence are the top motivators for homepreneurs.
The top challenges, according to our study, includes- access to funding, legal compliances, marketing, social media management and creating and managing digital presence.
Food, Fashion, Beauty and tutoring are the top choices for starting businesses from home.
We have created self help resources for homepreneurs and are launching a program for homepreneurs in partnership with G.A.M.E in November to further understand the challenges and motivations of homepreneurs and provide them the support they need. Checkout our offerings for Homepreneurs here.
deAsra Foundation is a not for profit social tech venture based on the vision of Dr Anand Deshpande (Founder, Chairman & MD of Persistent Systems) committed to supporting entrepreneurs to start, manage and grow their businesses, so they can be successful and create more jobs.
To do this, deAsra offers an online platform at www.deasra.in using which, setting up, managing and growing a business is made simple and entrepreneur friendly through 80+ knowledge resources, tools, templates and services, created based on studied benchmarks and best practices. In the last 4 years since launch in 2015, the platform has more than 48,000 beneficiaries with 5000 new ones getting added every month.