|
Hey , Zac here! Ready to kick ass doing SEO this week? Here's what you need to know! 💪
Why Some Sites Lose Rankings In Core Update📰 Source ❗️ Main Points • Google’s John Mueller has ruled out random spammy backlinks or technical issues as reasons why a site would lose search visibility after a Google core update. • A core algorithm update is mostly about relevance and where affected sites should focus their attention in order to better understand what kinds of changes might be needed. • Overall site quality is more than just text and that it could include the layout and other factors. • Sites that are in sensitive topics, known as Your Money Your Life (YMYL) sites, like those in the health or financial sectors, are going to face a more “critical” algorithm. ❓ What Now • Uploading a disavow file will not solve issues experienced from a core update. • A strongly impacted website may have to wait for the next core update to see an improvement. ✔️ Takeaways • Technical issues aren't a source of core update ranking problems. • Examine and improve the quality and relevance of your articles in an unbiased way.
Google Confirms Intrusive Interstitials Ding Will Apply To Desktop Sites📰 Source ❗️ Main Points • With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a ranking signal will also apply to desktop sites. • One of the factors of the page experience update is to not have intrusive interstitials ads. • Intrusive interstitials are popups that impede a user’s ability to access the content they want. Google rolled out an intrusive interstitial penalty in 2017. ❓ What Now • If you use lots of interstitials ads, popups or banners, on your desktop site that feel intrusive, you might not perform well with your page experience scores. ✔️ Takeaways • Google said it will start the rollout of its page experience update in February 2022 and complete that rollout by the end of March 2022. • John Mueller of Google has confirmed that essentially all of the Page Experience factors would then apply to desktop too. • The same factors, outside of mobile-friendliness, will be used for the desktop version.
Google Keyword Planner Tool New YoY Change Column📰 Source ❗️ Main Points • Google Ads has added to the keyword planner tool a new column for YoY (Year-over-Year), change. • This gives you a lot more seasonal data to look at when making keyword buy decisions. ❓ What Now • You can now use the YoY change to compare the monthly search volume of the latest month with the same month of the previous year. • Check out the keyword planner tool and utilize as much of the data Google is giving you to benefit your marketing efforts. ✔️ Takeaways • The platform is making more data available that you can use to make informed decisions about your search campaigns. • Having more data, be it trending figures for the past three months or year-over-year, can be useful for marketers to see trends and plan their campaigns with more insight.
Google On Being On The Edge Of Indexing Is A Quality Issue📰 Source ❗️ Main Points • If you see that some of your pages are showing up in the index and dropping out and then coming back, it might not be a bug, but a feature. • Google said this can be because your pages are on the threshold of having enough quality to be in the Google index vs. not enough quality to be in it. • John Mueller of Google explained on Twitter that if you see your pages jumping in and out of the index, you probably have some quality issues with those pages. ❓ What Now • For web pages that are on the edge of indexing, you should focus on improving the quality of those pages and wait for Google to notice those improvements. ✔️ Takeaways • Google has been saying they do not index everything for years. Google simply won't index all your pages and it is impossible for Google to index everything. • If you’re teetering on the edge of indexing, make sure you improve your pages quality, both in terms of content and UX.
Google: Machine Written Content May Be Okay For Ranking Soon One Day📰 Source ❗️ Main Points • John Mueller has said Google will eventually not care if the content is generated by a machine or a human but rather if the content is overall high-quality. • John feels that sometime in the near future that "some mix of maybe automatically generated content and human-curated content I imagine will become normal." ❓ What Now • For the time being, it's best to simply focus on the quality of your written content to make sure it ranks well in Google's search results. ✔️ Takeaways • Machine-written content is currently against Google's guidelines but someday might not be.
Google On Embedding Videos On Your Pages: Speed Vs Video Ranking📰 Source ❗️ Main Points • Embedding videos on your pages can slow the page down and cause your Core Web Vitals scores not to perform well. • Using lazy loading methods or other tricks to get the videos to score well with Core Web Vitals can cause the videos to not be ranked in Google Video search. ❓ What Now • It is recommended that you use structured data and video sitemaps to communicate to Google that the videos are on the page. • If you want to maximize your video visibility by placing the embeds at the top of the page, then you need to have the video visible to Google somehow. ✔️ Takeaways • In order to gain visibility in the various Google search services, it’s important to use video structured data. • Over time the YouTube embed will get better and faster and it'll be less of an issue where you have to kind of do these tricks.
Google: We Will Have More Algorithm Updates, Core Updates, Spam Updates & Other Updates📰 Source ❗️ Main Points • Google's Danny Sullivan has confirmed that Google will release more "spam updates, more core updates, likely more of other types" in the future. • Google is also trying to keep different update types launched separately from each other when they can, so creators have a better sense of changes. ❓ What Now • For the time being, check your website's overall quality (content, user interface, etc.). Make sure all your contents are accurate, authoritative, and up-to-date. Also, focus on making your website load fast, easy to navigate, and mobile-friendly. ✔️ Takeaways • We haven't had a core update since July 2021 - so we are expecting one soon - it will happen before the holiday season (i.e. Black Friday).
Google Will Be Testing IndexNow📰 Source ❗️ Main Points • A Google spokesperson issued a statement affirming that Google will be testing the new IndexNow protocol. • IndexNow alleviates the need for search engines to crawl websites to check if they’ve been updated, saving bandwidth and resources at the search engine side and on the publisher side. • Major content management systems, Content Delivery Networks, and SEO companies have announced support for the new protocol. • Google said while its crawling efforts are efficient, they will test to see if it can improve its overall sustainability efforts by leveraging the IndexNow protocol. ❓ What Now • The protocol is very simple and it requires very little developing effort to add it to your site, so it makes sense to implement this if you care about speedy indexing. • All you need to do is create an API key, and then post a URL to the search engine to notify IndexNow-participating search engines of the change. ✔️ Takeaways • After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try. • The adoption of IndexNow by Google would be a big deal for the entire industry. However, there is no word as to how long this testing will last.
Google Update Slapped Your Rankings: What’s Next📰 Source ❗️ Main Points • Judging by how Google released several spam updates in a row followed by a core update this past summer, it would not be surprising if a core update is in the works. • The life cycle for a Google update could be said to be the introduction of a new algorithm, modifications to improve it, eventual obsolescence, and then replacement. • John Mueller recently said that core updates, in general, are about relevance and overall quality. ❓ What Now • A site whose rankings were impacted by a core update won’t find a solution by disavowing random links or fixing technical issues like 404 errors. • When solving a core update ranking issue, think about how relevance or quality might play a role. Ask yourself, "What do people mean when they ask a query?". • Don’t automatically believe what people say is happening after a core update, especially if it cannot be cross-referenced as a significant trend. ✔️ Takeaways • Algorithms are not perfect and it shouldn’t be a surprise if any core update or spam update makes a mistake and Google has to dial it back. It’s almost a given! • If the rankings have changed and not returned then that’s a good time to take a hard look at overall quality and relevance or your content and pages.
The Google November Spam Update May Have Legs📰 Source ❗️ Main Points • It has been reported that users have started noticing large ranking drops with several sites that faithfully comply with Google's guidelines. • Certain pages that Google Search Console shows as indexed do not appear in search results at all. • SEMrush Sensor is showing a bit of a blip but nothing that massive and the other tools are really not intense. ❓ What Now • Check your rankings and Google organic traffic over the past week to see if you noticed any big changes to your positions. • If you notice large ranking or traffic changes from your organic Google search results, you may have been hit by this spam update. Spam updates target specific guideline violations. ✔️ Takeaways • You would have only noticed this update if you were doing some form of spam efforts that this algorithm targeted. Also, Google suggested this was about content spam and not specifically link spam.
Zac Almeida |
|
Kalda 7C-522, Tallin You received this email because you signed up on our website or social media. |
| Unsubscribe |