There are a lot of bad marketing tips out there. These aren’t those.

Make further moves: 🚀 Find a beginner’s guide to conversion-rate optimization (along with best practices) here.

Tools: 🧰 10 social media monitoring tools to inform your campaigns.

Report: 💡 Marketers see clear benefits when a partner marketing strategy is defined.

These trends are easily accessible for brands looking to engage in the latest fads on the platform. Here are three current trends that brands can incorporate into their TikTok content:

Meme slideshow

Thousands of TikTok users have recently been playing with the platform’s photo slideshow feature and using a series of memes and reaction images to recount a typical day in their life, set to the song “The Promise” by When In Rome. Some brands have been getting in on the trend, too, with Scrub Daddy recreating the trend using the brand’s sponge mascot. 

Rodger Cleye Edits

With more than 2 million followers and 53 million likes across his videos, TikTok user @RodgerCleye is well-known on the platform for his charming song covers. Over the past few weeks, TikTok users have begun cropping Cleye’s face out of these videos and photoshopping them into various situations to capture their mood. Many of the 124 million videos in the #rodgercleyeedit tag already revolve around shopping or brand products, from one video including a phone scrolling through Sephora’s best-selling products to another that features a Starbucks drink as part of a rainy-day mood. 

“If I was a…”

This trend, centered around a portion of the song “Run Boy Run” by Woodkid, provides many possibilities for brands. Some users have put their own spin on the audio, such as @thegoodsniffs, who took the video format to recommend various perfume products based on how an individual wants to smell. Hundreds of travel-oriented creators used the format to rank aspects of the different places they’ve visited.

There has been no shortage of stories about the Great Resignation, the Great Reshuffle, or whatever you want to call it. The rate of people quitting their jobs has declined somewhat, but it still remains above pre-pandemic norms. There are still about two job openings per every unemployed worker in the United States and the United Kingdom’s statistics aren’t all that different. The labour market remains incredibly tight.

However.... continue reading.

BeReal is top of mind of marketers who are trying to figure out what's going to be the next platform that pops. 

Consumers’ desire for authenticity is going to the next level, and BeReal is a reflection of that. Brands who understand this and follow the trend will be more effective, both on BeReal and on the mainstream social platforms.

Few brands are on BeReal at the moment, but you can start to learn from early adopters like e.l.f., which we made the first beauty brand on BeReal. 

For most brands, we wouldn’t recommend spending the energy to jump on BeReal quite yet. The platform is still in its infancy. But there’s a lot to learn from the app’s success in regards to how you produce work on other platforms.

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