These trends are easily accessible for brands looking to engage in the latest fads on the platform. Here are three current trends that brands can incorporate into their TikTok content:
Thousands of TikTok users have recently been playing with the platform’s photo slideshow feature and using a series of memes and reaction images to recount a typical day in their life, set to the song “The Promise” by When In Rome. Some brands have been getting in on the trend, too, with Scrub Daddy recreating the trend using the brand’s sponge mascot.
Rodger Cleye Edits
With more than 2 million followers and 53 million likes across his videos, TikTok user @RodgerCleye is well-known on the platform for his charming song covers. Over the past few weeks, TikTok users have begun cropping Cleye’s face out of these videos and photoshopping them into various situations to capture their mood. Many of the 124 million videos in the #rodgercleyeedit tag already revolve around shopping or brand products, from one video including a phone scrolling through Sephora’s best-selling products to another that features a Starbucks drink as part of a rainy-day mood.
“If I was a…”
This trend, centered around a portion of the song “Run Boy Run” by Woodkid, provides many possibilities for brands. Some users have put their own spin on the audio, such as @thegoodsniffs, who took the video format to recommend various perfume products based on how an individual wants to smell. Hundreds of travel-oriented creators used the format to rank aspects of the different places they’ve visited.