"âRideâ is a response to toxic masculinity and the pressure people feel to buy certain things or to look a certain way. No amount of money can buy cool or happiness. Itâs not about the size of the machine itâs what you do with it, that ALWAYS counts. So many people, men and women, live their lives thinking that the more they have, and the shinier and newer what they have is, the happier they will be. And the more fulfilled their lives will feel. For men the phrase, âbigger is betterâ is always being thrown about. And we wanted to turn all of those ideas on their head. Maybe itâs less about âBig dick energyâ and more about âDonât BE A DICK energy.â
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