The LEGO Group has highlighted the importance of play and its value for children and the whole family. While toys may change with trends, LEGO® sets stand the test of time, tapping into the power of play to nurture a child’s imagination, build their confidence, and have remained constant for 90 years.
This was highlighted in the latest 2022 LEGO® Play Well Study*, which aims at providing a clearer understanding of what the simple, instinctive act of playing means in 2022 and to study both its evolution and its benefits to children and parents. Areas prioritized in the study include the power of play, sustainability, digital safety, and DEI (diversity, equity & inclusion). The survey polled over 55,000 parents and children in over 30 countries including South Africa and found that almost all parents think play helps children develop lifelong skills like creativity, communication, problem solving, and confidence.
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